Content

This Is How To Make Anything Go Viral

Jamie Wareham | Posted 01.08.2017 | UK Tech
Jamie Wareham

If anyone is able to calculate the exact formulae for how to make content go viral - they'd probably be the most valuable person on the internet.

Only 1% Of Facebook Video Goes Viral: How You Can Too

Dror Ginzberg | Posted 05.06.2017 | UK Tech
Dror Ginzberg

Today, all publishers are looking for virality. If done right, viral videos can make up to 60% of all a publisher's shares over a three month period. While this pressure may be intimidating, don't despair. Focus on tackling some of the above areas and developing a solid strategy - then you too could obtain viral fame.

Your Face Looks Like My Dalmatian...

Tina McGuff | Posted 20.04.2017 | UK Lifestyle
Tina McGuff

It was a wonderful experience and I loved every minute. My very fair Scottish skin did not take too kindly at all to the glorious sun... My face developed what I felt at the time were the ugliest freckles. They were huge and sporadic. They had no regular path or shape. If they had I may not have been so conscious of them.

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

Redefining Radio - Putting Local Listening Back On The Map

Rhys Hancock | Posted 01.03.2017 | UK Entertainment
Rhys Hancock

In an age where print publications are closing their doors daily, radio seems to be one medium that is more popular than ever. From the birth of regi...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

Eight Easy Steps You Can Take To Catapult Growth Of Your Blog

Sasha G Brown | Posted 23.09.2017 | UK Tech
Sasha G Brown

A blog should engage your readers and elevate your brand status. It's viewed as a very organic form of marketing that adds value to both your customer...

The Three C's: Content, Convergence a

Candide Kirk | Posted 25.08.2017 | UK Tech
Candide Kirk

Though not without their own growing pains, the digital evolution has been kinder to films, TV, music and, naturally, video games. It is the book industry today that is looking to evolve its very offline habits and compete effectively for consumers' attention. 

Now It's All For Your Entertainment

Mark Eaves | Posted 23.06.2017 | UK Entertainment
Mark Eaves

In the same way that caterpillars want to be butterflies, good advertising aspires to be entertainment. That scroll-stopping, pupil-dilating, synapse-firing quality that things you genuinely choose to spend time with possess. Mostly, UK advertising fails at this.

Block-Off!

Richard Armstrong | Posted 15.06.2017 | UK
Richard Armstrong

Last week, Mary Meeker released the 2016 Internet Trends Report - a goliath of information, insights and all-round fantastic (and unsettling) findings...

Write Right, Right?

Jo Rourke | Posted 28.07.2016 | UK
Jo Rourke

I write a lot. Some of it even makes it on paper. By paper I obviously mean MS Word or the notes section on my iPhone. Conservative estimate, I'd say ...

If Content Is King, Then Distribution Is Queen

Richard Armstrong | Posted 21.05.2016 | UK
Richard Armstrong

They say behind every great man is a great woman, which makes Gary Vaynerchuk's quote about content's relationship with distribution above all the mor...

Building Influence in a Fragmented World - How Can Brands Forge Meaningful Relationships With Consumers?

David Pemsel | Posted 12.05.2016 | UK
David Pemsel

The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.

Vloggers the Accessible Celebrity

Danny Weitzkorn | Posted 20.06.2015 | UK Tech
Danny Weitzkorn

The success and failings of these campaigns have taught us so much about the way the "contentscape" is forming, in particular the importance of considering three key factors when wanting to partner and develop meaningful campaigns with these stars of YouTube.

83% of Articles Uploaded 'Without Websites Even Checking Content'

James Moran | Posted 18.03.2015 | UK Comedy
James Moran

Research suggests that as long as interesting, but probably factually inaccurate subheadings are used, writers can get away with putting irrelevant or even dangerous content on the internet.

This Year In Eight Amazing Online Moments

The Huffington Post UK | Posted 05.12.2014 | UK

Ellen DeGeneres's Oscar selfie, Greenpeace's Lego protest video and images of the Tower of London poppies installation lead in The C Word list 2014, t...

The High Rise of Creative Content

Anne Look | Posted 25.01.2015 | UK
Anne Look

Right now, brands are devoting significant resources to growing their social fan and follower counts, which are little more than vanity metrics. Social media is merely a referral tool, directing target audiences towards valuable content that you, as a publisher, have determined they need and most importantly, want.

Overcoming the Jealousy Habit

Amisha Bhavsar | Posted 18.01.2015 | UK Lifestyle
Amisha Bhavsar

Now most of us would be embarrassed to admit to feeling jealous. And most of the time, we wouldn't even realise that we're feeling jealous. But jealousy happens to the best of us, and when it does, it just creeps in, eats away at us and tastes sour. It makes us overreact, misinterpret and assume things. Simply put, jealousy is toxic; it doesn't look good or feel good.

The C Word Needs a Revamp

Louise Ridley | Posted 19.01.2015 | UK
Louise Ridley

We're looking for the best stuff that's been online this year - and we need your help.Bill Gates wrote in 1996 that "Content is king", and he was right. Advertisers and Internet users have both learnt that the way to get noticed online is by making something people like enough to share...

The Secret to Getting Your Colleagues to Believe in Your Content Idea

Raconteur Media | Posted 16.12.2014 | UK
Raconteur Media

Yesterday night, Raconteur hosted 60 senior marketers and brand strategists at Home House in London to discuss the strategies behind the internal sell...

When Process Overtakes Content

Xenios Thrasyvoulou | Posted 11.11.2014 | UK
Xenios Thrasyvoulou

Hiring is one of the most important skills in being an entrepreneur. And no one ever gets its all right. I've now been an entrepreneur for years and d...

11 Things You Need to Know About Native Advertising

Sharon Jaffe | Posted 24.08.2014 | UK Tech
Sharon Jaffe

As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...

Older and Wiser? Give Women in Their 50s a Chance

Geri Richards | Posted 17.08.2014 | UK Lifestyle
Geri Richards

Take a quick look around your office - how many desks are occupied by women over 50? I know that the 'fairer sex' are supposedly sensitive about revealing their ages but the issue of unemployment in the over 50s is not something to be coy about.

The Future of Content: Left to Right, Not Up and Down

Grant Feller | Posted 08.07.2014 | UK Tech
Grant Feller

I lead a very 20th century life in the morning, well before work begins and the rest of the family ruin my peaceful breakfast. I read my papery newspapers, write notes with a pen and occasionally sketch - badly - the comings and goings in the back garden.