Corporate Reputation

Just Be Evil: Who Cares?

Gavin Devine | Posted 28.01.2017 | UK Politics
Gavin Devine

So: time to shape up. Hiding behind legalistic flummery is not going to be enough. Google needs to be better than that, and to get back to basics: don't be evil, after all.

Billboards in the Sky - Why Ryanair Needs to Change the Mood Music

Milorad Ajder | Posted 27.01.2014 | UK
Milorad Ajder

Ryanair, one of the most successful brands in the last 25 years, has always taken an uncompromising approach when dealing with its customers - follow the rules to the letter and get a cheap fare - any deviation and costs will escalate. No excuses, no quarter given...

Corporate Social Responsibility: Options Not Included

Rose Schreiber | Posted 24.11.2013 | UK
Rose Schreiber

Having grown up in the 1990s I have watched the term 'corporate social responsibility' (CSR) grow and evolve. Whilst the anti-sweatshop movement of th...

Beware of the 'Lance Armstrong Effect' on Your Reputation

Gavin Megaw | Posted 23.09.2013 | UK
Gavin Megaw

Reputation cannot be owned; it is the prevailing view of an organisation. Reputations are impacted by all publicly available data and coverage. An important component is the view, held by the public, opinion leaders and other stakeholders, of the industry an organisation is part of.

The Road to Reputation Recovery

Milorad Ajder | Posted 09.06.2013 | UK
Milorad Ajder

Change is happening fast and it's clear that for many companies, the challenge is to keep up. We live in a world where value is being built and destroyed at mindboggling speeds, shareholders are becoming more radicalised and consumers can pass and spread judgement on a company in the blink of an eye.

Musings on Debates and Brands in the Early Morning

Milorad Ajder | Posted 23.01.2014 | UK Politics
Milorad Ajder

It does seem so easy for many organisations to default to corporate speak - presumably because it acts as a kind of security blanket in what seems to be an increasingly hostile world. But then I thought if the words have no meaning why bother to speak in the first place?

Bankers, Bailouts and a Bad Reputation

Ehud Furman | Posted 24.09.2012 | UK Tech
Ehud Furman

Banks and bankers are starting to see the value and understand just how important it is to maintain a good reputation.