Corporate Sponsorship

Is Branding Ruining Music Festivals?

Freya Bromley | Posted 07.09.2013 | UK Universities & Education
Freya Bromley

It's clear that the positive environment of music festivals will continue to lure brands in but what does it say about our generation that we've become accustomed to being bombarded by advertisers trying to sell us payday loans on our weekends off.

The Power of Sponsorship

Jasper Hope | Posted 27.08.2013 | UK Entertainment
Jasper Hope

One of the key benefits of sponsorship, in addition to the extra revenue, is an enhanced product in terms of service. For the Royal Albert Hall, a building that is steeped in tradition but is also a charity which receives no government or public funding, both benefits become equally important.

Plea for a Sponsor!

Esther Rich | Posted 08.06.2013 | UK Universities & Education
Esther Rich

Anyone who read my previous blog about rowing to London for Beat will know the extent of the challenge my fellow CCCBC rowers and I have set ourselves.

'Bigot Of The Year' Award Row

The Huffington Post UK | Jessica Elgot | Posted 01.11.2012 | UK

Two major sponsors of Stonewall's annual awards dinner have threatened to pull the plug on funding if the gay rights group does not withdraw its contr...

London 2012: Sponsorship and the Legacy of the Games

Shaun McCarthy | Posted 30.09.2012 | UK Sport
Shaun McCarthy

Over the seven years I have been chair of the Commission I have met a wide variety of people from NGOs and also most of the corporate sponsors to talk about issues related to the sustainability of the Games and its legacy.

Sport's Dance With the Devil

Nick Keller | Posted 16.09.2012 | UK Sport
Nick Keller

The combined turnover of Kraft (Cadbury), McDonald's and Coke is £116 billion - which, funnily enough is equivalent to the entire sport industry worldwide. We accept that the product they provide is not good for you if consumed in excess. But if they don't use sport then they will spend their advertising dollars elsewhere and I would prefer them to be driving their money into sport.

The Great Olympic Con Trick

Steve Davies | Posted 10.09.2012 | UK Sport
Steve Davies

Well there is no beating around the bush now I have started with that headline. How did we end up here?

Peter Guest

McDonald's 'To Train Olympic Staff'

HuffingtonPost.com | Peter Guest | Posted 08.01.2012 | UK

Beyond simply supplying meals to athletes, fast food giant McDonald's will be responsible for training and managing key staff at the 2012 London Olymp...

Just say YES

Bianca Brigitte Bonomi | Posted 25.09.2011 | UK Entertainment
Bianca Brigitte Bonomi

Another festival, another corporate cluster bomb. Or not, as I discovered at the Secret Garden Party.