In Ivory Coast, word of mouth is still the major form of communication for mums-to-be. Many issues are similar to the UK: interference from the mother-in-law seems to be universal and women tend to gossip and share horror stories. Like disease, rumours can spread fast and seem unstoppable. In Ivory Coast, their destructive path is paved by traders, women who visit villages on market day and set up stalls to buy, sell and gossip. Ivory Coast is a volatile country, having recently emerged from civil war.