Beer is still one of our most popular drinks, but in many people's eyes it lacks the sophistication and versatility of other beverages such as wine. In recent years, it's seriously fallen out of fashion, associated with either laddish binge-drinking culture or the cagoule-sporting CAMRA fans.
In the winter there is skiing. In the summer, you can take a cable car to the top and hike through the alpine meadows, admire the wildflowers, throw snowballs at your friends, and visit the herder's settlements to view their unique wooden huts.
Late in the afternoon, while still at work, I can smell hops coming off a fresh pint of beer. The scent is so strong it feels almost real. I don't work in a pub. Or a brewery, although the thought is increasingly tempting.