Working environments have become more pressurised. With obtaining and retaining business now incredibly competitive, clients are becoming ever more demanding for their cash. However increased workloads in conjunction with reduced response times (further exacerbated since e-mail went mobile) means that employees are rarely given the necessary freedom to produce their best work. Overall, whilst the advertising industry naturally holds innovation and creativity as paramount importance, client pressures typically prevent such a culture from being entrenched into working life, and is instead an all too often an unfamiliar luxury. But what's being done and how can we all make room to be more creative?
When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.
Technology has a lot levelled at its robotic feet. Well, scratch below the headlines and you'll find that a) you'd be hard-pressed to avoid technology given that pretty much anything man-made counts as tech and b) there are oodles and oodles of examples of apps, games, websites and hardware helping kids to channel and explore their creativity.
Pro-Fox Hunting, Pro-Censorship, Ex-Tory MP Louise Mensch featured heavily in the papers last week. Why was that? Has she solved world hunger? Slashed the deficit? Invented self-removing socks? Nope, she's come to the stunning realisation, in her blog, that not drinking is better for you than drinking a little bit.
The music video is alive and kicking. There are few art forms that can reach that many people that quickly, and while MTV may no longer be broadcasting wall-to-wall music videos, YouTube has taken its place. The combination of a good track combined with great visuals seems to resonate globally, and the great thing about YouTube is that it's totally democratic.
KitKat Australia have taken a very different approach recently, taken a break perhaps? [pause for laugh] They have produced an ad which looks like it belongs on the Staff Picks selection of Vimeo. Illustrator Mike Watt was drafted in to create artwork to celebrate the finale of the white chocolate incarnation of everyone's favourite four fingered treat.
All of this hype and the dynamic nature of the media industry means that it attracts thousands of creative minds each year. In fact, the UK's creative industries are a real success story; they employ around 1.5million people and according to the official stats, generate £70,000 every minute for the UK economy.
Is there any merit to this kind of shock viral advertising? This rather disturbingly titled viral - 'ça sent le sapin' (Smells Like Pine) was removed by Cuisinella themselves who branded it as 'Sick' - not before racking up a few hundred-thousand views and gaining the attention of viral ad fans everywhere though.
I've been working in the VFX (Visual Effects) industry for many years now and I've seen it grow from a world of a few mad scientists, working with rooms of computers and pushing a few pixels around, to legions of artists, animators and programmers all around the world working on the latest blockbusters.