I don't need to tell you why this is a terrible thing but more women in advertising means more women in the workforce, more women represented fairly in the media and more women going on to become C-Suite, money making superheroes. If they drop out before they've signed their first contract the future looks bleak.
Creativity should be celebrated within schools. Creative people invent, problem-solve, discuss and communicate in fresh, exciting ways, we don't want this to be lost during school. Whatever the industry whether it's medical, science, engineering, academic research, technology, business, entrepreneurial; they all require creative thinkers to progress.
The word 'entrepreneur' comes from the French word 'entreprendre' (meaning to undertake) and the English word 'enterprise'. Thus, an entrepreneur is someone who undertakes enterprise. 'Enterprise' is generally defined as a bold or complex project or business. Here's where definitions have become more nuanced over the past years...
It is suggested that over a third of jobs in the UK are at risk of becoming automated within the next 20 years. The figure in the US is even higher at nearly a half, partly because only 0.5% of the workforce there works in the new industries created in the 21st Century. (Google may be worth billions but the workforce is considerably smaller).
Recent figures released by Westminster City Council in London show the terrifying rate that small office space is being lost to high end residential conversions. This is particularly challenging in London's Soho, long the birth place and home to so many of the country's great creative companies and performers.
Life is full of moments which were always considered 'dead time': the walk to the station or the doctor's waiting room. This dead time may have felt irritating, but it created space in our lives for meditative thinking. The next time life creates an opportunity for dead time, seize it with both hands. Leave your phone in your pocket, the radio off, and allow your idle mind to wander, to experiment and to be brilliant.
Important in and of itself, a craft education isn't just about creating beautiful objects. It has a vital role to play in wider industry, helps with problem-solving (as Matthew Crawford illustrated in his best-seller The Case for Working with Your Hands), and contributes to general cognitive development.
So we feel that providing a way of linking the talent around us within the local community with the experience and opportunities that both large and small companies can offer is extremely important. That's why we are supporting Connecting Tech City and why we think initiatives like these are vital if we are to nurture the skills base companies like ours will need to prosper and grow.