Sure that other girls around us were tired of being underestimated too we set out to create a platform to celebrate femininity and creativity- because quite frankly, we were drowning in it. Why shouldn't there be a sweet little spot for girls doing their thing that was cooler than LinkedIn and more career-focused than Instagram?
Inequality is everywhere at the moment. Scarcely a day goes by without a new take on an age-old story. Inevitably, much of this has focused around money - the super rich, multinationals, bonuses, the wage gap, housing, Swiss bank accounts, tax - all have been under the media spotlight in articles that generate anger and jealousy in equal measure.
When there is such an emphasis on achieving, regular assessments, bigger class sizes at school with lessons led by overworked teachers dealing with classes of children with increased varying educational needs and staff without adequate support or training, these statistics support my experience of children that are stressed and unable to articulate their feelings.
JoJo's is wending it's way into the memories of Soho just as the likes of Blitz, Gossips, Billy's and the Wag Club have done before it... There is not a conspiracy to destroy Soho, there is instead a powerful belief in its endearing greatness and a desire to build on that and keep it exciting, edgy and relevant.
Along with the cold, rain and wind - the halfway mark of first term also brings with it the somber student loan drought we've all come to hate. You might as well say goodbye to the high street, as the closest you'll actually get to shopping is your breath fogging up the window, as you press your nose up against the glass, drooling over garments you could have owned if you had enough money.