Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...
It was, in coffee shops of all sizes and variants, that our imaginations seemed to really come alive, thrown into greater relief by dint of the creative environment we inhabited. They were places of leisure, places of conversation - places of work, I noted, watching heads bent studiously over textbooks or poring over sketchbooks.
Colouring books for adults is now the latest craze. Apparently, the Tate Modern now stocks colouring books for adults, as does Waterstones and Amazon. It may sound utterly ridiculous, but some actually think it's a fantastic idea and have been singing its praises. It's said to be a great stress-reliever.
It is suggested that over a third of jobs in the UK are at risk of becoming automated within the next 20 years. The figure in the US is even higher at nearly a half, partly because only 0.5% of the workforce there works in the new industries created in the 21st Century. (Google may be worth billions but the workforce is considerably smaller).
Sure that other girls around us were tired of being underestimated too we set out to create a platform to celebrate femininity and creativity- because quite frankly, we were drowning in it. Why shouldn't there be a sweet little spot for girls doing their thing that was cooler than LinkedIn and more career-focused than Instagram?