Crm

Cannes 2014: Transforming Data - From a Buzzword Into Brilliant Ideas

Victoria Fox | Posted 22.07.2014 | UK Tech
Victoria Fox

Earlier this year, Senta Slingerland, Director of Brand Strategy for Cannes Lions came to talk to M&C Saatchi Group. It was a great insight into what was winning at Cannes 2013 - and why. Again and again, the same themes cropped up; Purpose. Story-telling. And data.

Customer Success

Chris Boorman | Posted 11.09.2013 | UK
Chris Boorman

One thing businesses should all agree on is the fact that the customer comes first. With 80% of a company's future revenue coming from just 20% of its existing customers it's essential that customers are always front of mind when developing the strategy for growing your business.

The Erosion of The Rule of Law 1

Hugh Salmon | Posted 28.08.2013 | UK
Hugh Salmon

More and more companies are spending more and more time and money on Customer Relationship Management (CRM). This is based on the theory that happy c...

Naked Wines - A Masterclass in Customer Relations

Marco Bertozzi | Posted 23.03.2013 | UK
Marco Bertozzi

Have you heard of Naked Wines? Do you like wine? Then you should check it out In our industry we talk a lot about customer engagement and CRM / social...

All Change: The Emerging Opportunity in Emotional Loyalty

Sana Dubarry | Posted 05.02.2013 | UK
Sana Dubarry

Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.

The Rise of the Enterprise App

Matthew Finnie | Posted 12.12.2012 | UK Tech
Matthew Finnie

In 1993, a friend and myself sat in our respective apartments in Boston MA and started a company making application software that used this thing called the Internet for collaboration.

The Rise of the 'ROBO' Shopper

Steve Rothwell | Posted 24.11.2012 | UK Tech
Steve Rothwell

There's a new breed of consumer on today's high streets that indicates a sea change in the shopping behaviour. UK consumers are evolving into a nation of 'ROBO' (research offline, buy online) shoppers according to Ofcom's latest Communications Market report.

Does Mobile Technology Have the Power to Save the UK High Street?

Steve Rothwell | Posted 09.10.2012 | UK Tech
Steve Rothwell

At first glance, it's hard to see a bright future for the UK's high streets. The latest vacancy rates rose to 14.6% in June, the highest level on record, and the latest reports claim that high street stores are suffering as shoppers stay at home to watch the Olympics.