Like all the other Band Aid projects, the popularity of Band Aid 30 will be ephemeral. However, investment opportunities now available through crowdfunding platforms have the potential to forever change market access for retail investors by offering more investment choices and opening up avenues that enable such investors to contribute to sustainable growth in markets that badly need it.
Why do funders choose to invest in this way? Because they like the product or idea that is pitched to them and want to support a business they believe in? Perhaps too because they think money can be made out of it. But potential equity investors should remember that funding of this type is essentially a lottery.