Like all the other Band Aid projects, the popularity of Band Aid 30 will be ephemeral. However, investment opportunities now available through crowdfunding platforms have the potential to forever change market access for retail investors by offering more investment choices and opening up avenues that enable such investors to contribute to sustainable growth in markets that badly need it.
Why do funders choose to invest in this way? Because they like the product or idea that is pitched to them and want to support a business they believe in? Perhaps too because they think money can be made out of it. But potential equity investors should remember that funding of this type is essentially a lottery.
The geek shall inherit the Earth, but for now we just dominate popular entertainment. In a world where properties in traditionally "geek" genres have become the heart of billion-dollar franchises, spanning multiple interconnecting mediums and calling back to decades-old source material, it can be hard for new fans to catch up...
The aid and development sectors work hard to promote and maintain an air of importance and legitimacy, but there are some hard truths that we need to face if the industry is to grow and address the huge challenges we, as a global community, continue to come up against - climate change and the increased frequency of natural disasters, unhindered economic growth causing environmental and social deterioration and the rise of political fundamentalism, just to name a few.