You might have already heard of Crowdfunding - the phenomenon by which an idea for a project or invention is relayed to the public, usually via the internet, in order to attract funds and become a reality. This year it has hit the mainstream with a bang - with celebrities such as Zach Braff and James Franco using it as a way to attain revenue for their own movie projects.
There are hundreds of fashion projects on both of the major crowdfund platforms that are leveraging online financial support from friends, family and total strangers. Included in the mix are a small but significant number of social entrepreneurs who are using crowdfunding as a way to marry up fashion creativity with sustainable and ethical projects.
The Boomers don't always seem to understand that over the last few years there's been a significant shift away from the belief that the State will be with us all from cradle-to-grave and that now there's a visceral, unspoken understanding among a proportion of their children, that things won't be so easy for them.
"I put up on my blog that I had written a movie script titled LUCIA, and was looking for investors," remarks Pawan. "I gave the audience the option to put in little chunks of money in the project, the idea was to make a good movie which was purely an artist's work and was free of market pressures. I was able to raise 51lakhs (£ 55,584) in just 27 days."
Crowdfunding, I thought, "what better than to try it myself?" In reality, there were few other options. I could throw away the book and get on with being a businessman; pay to publish it myself or put it on Amazon where it would get a digital sale and no one would really know if it was a success or not - in other words I could avoid losing face. But all three sounded cowardly.