Several big name British brands have blown out the candles on the birthday cake recently, including the London Underground and Aston Martin, which turned 150 and 100 respectively in January. And, the hallowed pink pages of the Financial Times turned 125 only a couple of weeks ago.
Cast your mind back five years ago. If you work in media, marketing, business or tech, you'll no doubt remember a debate that raged in blogs, board rooms and bars after work. Was there really a business case for the then new-fangled craze of Social Media?