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Customer Loyalty Programs

Counting the Cost of Customer Loyalty

Raconteur Media | Posted 26.06.2012 | UK
Read More: Customer Loyalty, Customer-Rewards, Brand Loyalty, Retention, Customer-Loyalty-Programs, UK News
Raconteur Media

They are a long-term investment and achieve their return from retaining profitable customers and increasing their spending. In contrast, Groupon-like programmes attract promiscuous shoppers, whose spend isn't profitable and who quickly switch to a competitor whenever they are offering a better deal.

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Technical Innovations Are Transforming Loyalty Programmes

Raconteur Media | Posted 17.06.2012 | UK
Read More: Rewards Points, Customer Loyalty, Foursquare, Levelup, Brand Loyalty, Customer-Loyalty-Programs, Credit Card Rewards Programs, UK News
Raconteur Media

At a branch of Tesco Extra at the unpromisingly named Gallows Corner, in Romford, Essex, an unusual experiment has taken place. Customers owning smartphones installed with Android OS 2.2 or later were offered the chance to download a prototype app, which syncs their online shopping list, stored in their phones, with a map displaying the optimum route through the aisles to find their groceries.

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