Customer Loyalty

Why Your Customers Will Cheat (If You Let Them)

Victoria Fox | Posted 19.09.2014 | UK Lifestyle
Victoria Fox

We welcomed our latest intake of graduates last week. I was explaining our agency ethos to them: how we put the 'R' back into CRM (customer relationship management) and build genuine relationships between customers and brands.

Great Customer Experience - Coming to a Company Near You, or Is It?

Garry Veale | Posted 16.07.2014 | UK Tech
Garry Veale

Technology is only as good as the thinking and planning behind it; and new customer initiatives are only as good as their design and implementation. The companies that fail to understand this are risking not just money, but their reputations and livelihoods too. Good customer experience programmes can hold the key to every business's future.

Brands Stand up for Their Fans: Marketing Lessons From Sochi 2014

Chris Walmsley | Posted 23.04.2014 | UK
Chris Walmsley

Two weeks ago today, Google marked the opening of the Sochi Winter Olympics by making its global homepage Doodle a rainbow flag for lesbian, gay, bisexual and transgender equality.

Three Secrets to Keeping Your Best Customers

Claire Mitchell | Posted 03.02.2014 | UK
Claire Mitchell

Getting new customers takes a lot of work. You've put all that work into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you? (And you DO need to encourage them to stay, otherwise they might be tempted by a better offer and leave).

Household Energy Two: The Difference Between a Commodity And a Brand

Hugh Salmon | Posted 23.01.2014 | UK
Hugh Salmon

As an expert in the potential of the Vietnam market, having been there once before, I was with a regional director of Heineken. He carried a widget on his key ring by which he could identify the origins of every single can of his beer, including full details of when and where it had been brewed...

Five Action Points to Retain and Grow Your Customer Base

Raconteur Media | Posted 23.01.2014 | UK
Raconteur Media

Given how central customer loyalty is to the bottom line for every smart company, I wanted to share five insights and action points from my research that I believe are essential to getting a customer loyalty strategy right

Is it Time for Brands to Change Loyalty?

Josh Morse | Posted 10.07.2013 | UK Tech
Josh Morse

We now shop across a variety of channels and our loyalty to a retailer is more and more difficult to retain. These changes in both behaviour and technology beg the question - do retailers even understand loyalty anymore?

'Promiscuous Consumer' Reflects the Reality of 2013

Jon Worley | Posted 22.04.2013 | UK
Jon Worley

As businesses and high-street retailers join the race to reinvent themselves, an analysis of consumer loyalty trends in Britain over the four years since 2009 shows that the days of pleasure shopping and retail therapy are behind us - as bargain hunting and rampant discounting have become the norm in a tough economy.

Consumer Loyalty: Past, Present and Future

Kirill Gorynya | Posted 13.03.2013 | UK Lifestyle
Kirill Gorynya

Whether it's a Tesco Clubcard, Nectar points or a Boots Advantage card - most of us have a variety of loyalty cards in our wallet. But where did it all start? Can we even remember the days before loyalty schemes - and where can it go from here?

Could Mobile Wallets Mean the End of 'Voucher Stigma'?

Simon Robinson | Posted 12.02.2013 | UK Tech
Simon Robinson

With a mobile wallet the process could be quite different. Consider this: you're walking past your favourite Indian take-away on the way home. As you walk past you get a text offering you half-price on your favourite curry. The next day you walk in and order the curry, paying by flashing the back of your phone at the point of payment with the offer applied automatically.

All Change: The Emerging Opportunity in Emotional Loyalty

Sana Dubarry | Posted 05.02.2013 | UK
Sana Dubarry

Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.

Mobile Wallets: Who's After Your Money?

Karan Chadda | Posted 02.12.2012 | UK Tech
Karan Chadda

Mobile money and wallets (paying for things with your phone) have been all over the news recently. Many companies see a valuable income stream flowing from such payments and they're all setting up systems in the hope that theirs will become dominant in the market.

Remove the Bulge From Your Wallet: Introducing Kooki, the Loyalty Card App

Thomas Church | Posted 06.10.2012 | UK Tech
Thomas Church

Is your wallet or purse bulging at the seams with receipts and loyalty cards? That's the problem which inspired Kartina Tjandra to create Kooki, a new app for the iPhone and Android that lets you put all those reward cards onto your mobile phone.

Counting the Cost of Customer Loyalty

Raconteur Media | Posted 26.06.2012 | UK
Raconteur Media

They are a long-term investment and achieve their return from retaining profitable customers and increasing their spending. In contrast, Groupon-like programmes attract promiscuous shoppers, whose spend isn't profitable and who quickly switch to a competitor whenever they are offering a better deal.

Technical Innovations Are Transforming Loyalty Programmes

Raconteur Media | Posted 17.06.2012 | UK
Raconteur Media

At a branch of Tesco Extra at the unpromisingly named Gallows Corner, in Romford, Essex, an unusual experiment has taken place. Customers owning smartphones installed with Android OS 2.2 or later were offered the chance to download a prototype app, which syncs their online shopping list, stored in their phones, with a map displaying the optimum route through the aisles to find their groceries.