Businesses simply can't afford to wait to respond to customer queries anymore. Anytime, anywhere, instant access and richer interactions with some brands have also fostered impatience across the board, as witnessed by the customer care streams on Twitter, jammed with customers thrilled by lightning-speed responses or appalled by slow ones.
In countries where tipping is not the norm, the general understanding is that tipping is a reward for those who go above-and-beyond to offer a top-quality service. However, the Japanese, for example, suggest that the employer is paying good money for their staff to do precisely that - and surely that work ethic cannot be faulted.
Companies placing responsibility in the hands of the public is both bold and precarious. Nowhere is this more evident than in the review sections that gild the product pages of Amazon. Of course, the majority serve as a valuable steer for would-be customers. Many, however, fail to reach even the most basic criteria required.