Dark Social

Two Ways the Internet Augments Euro 2016

Rupert Staines | Posted 28.05.2017 | UK Tech
Rupert Staines

There are two particular characteristics of the way that fans of the upcoming European Football Championships intend to 'consume' the tournament that highlight how the internet adds to the experience of sports - both for those of us watching it and companies who want to associate with it.

What is 'Dark Social' and How Can It Be Measured?

Chris Harris | Posted 21.08.2015 | UK Tech
Chris Harris

I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 28.04.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part I)

Will Bancroft | Posted 25.04.2015 | UK Tech
Will Bancroft

Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.

Which Music App is King of Dark Social?

Will Bancroft | Posted 11.04.2015 | UK Tech
Will Bancroft

Outside of Instagram, I probably have the most love for music streaming apps. I'm a self-certified Spotify superfan. So how are mega-apps, like Spotify and its competitors doing when it comes to enabling users to share music and content via dark social?

Gatekeepers of Dark Social Report Rapidly Growing Power of WhatsApp

Will Bancroft | Posted 06.04.2015 | UK Tech
Will Bancroft

All in all, it seems there's yet more evidence in the social media ecosystem that WhatsApp sharing is growing rapidly.

What Can We Learn from the News Sites Pioneering Dark Social?

Will Bancroft | Posted 31.03.2015 | UK Tech
Will Bancroft

Last year some incredible data from BuzzFeed and USA Today's viral sports site, For The Win, showing the rise of WhatsApp and decline of Twitter, for mobile sharing, sparked even more interest in dark social.