The financial services, retail and eCommerce sectors are leading the charge in hiring data scientists to help them better understand different audience segments and target them with products and offerings that are tailored to their tastes.
There's a growing misconception that given enough data all questions can be answered and all problems can be solved - but helping an organisation to make the most out of data doesn't begin by collecting a lot of it.
The benefits of opening up access to data are clear. A recent Economist Intelligence Unit (EIU) study, sponsored by Tableau, found that organisations which increase the access to data see an improvement in financial performance.
Big data and associated analytics promise to change virtually every industry and business function over the next decade. Any organisation that gets started early with big data can gain a significant competitive edge.