Database

Political Micro-targeting: Why It Won't Happen at the Next Election

Louis Reynolds | Posted 25.10.2014 | UK Politics
Louis Reynolds

Behind all the spin, there is a growing interest in how the coming election might actually be contested. Many look to the US for some indication of what developments might feature in the 2015 campaigns.

Data Scientists: Prospecting for Gold in the Mines of Big Data

Preetam Kaushik | Posted 15.09.2012 | UK Tech
Preetam Kaushik

In the age of internet, big data has just become more commonplace and accessible. And it is growing, fast, and at astronomical rates. Every time we log onto the internet, every time we post on Facebook or Twitter, or purchase something on Amazon or EBay, or just do a Google search, we leave a trail of data. And all this goes into the databases of these websites or companies.