In his appearance on the #BattleforNumber10 Q&A David Cameron again refused to specify where his planned cuts will fall. This came a week after George Osborne reigned in his own message of continued cuts in his final budget before the general election.
So after all the hype, the ads, the contorted build-up, the dozens of days of negotiations, the thousands of headlines, the millions of words of pre-match and post-match analysis, just over three million people bothered to tune in for the first 'big debate' agreed between the parties and the broadcasters. That is a shamingly low figure for all of us.
It was rubbish- a disservice to us the audience. And it's not about the format, it's about the presenters. Jeremy Paxman and Kay Burley are everything that is iffy with modern Britain - a bully and an average.
I suspect Thursday wasn't the best day of David Cameron's political life: first the Supreme Court ruled against him on his attempt to block publication of Prince Charles's private letters to government ministers (three cheers for the Supreme Court); then MPs voted against his attempt to change the rules to make it easier to get rid of the Speaker of the House of Commons (three cheers for independent-minded MPs). And then, after supper, Jeremy Paxman gave him a thorough, and distinctly uncomfortable, going over in the TV-debate-that-wasn't (three cheers for Jeremy Paxman). If Samantha was still up when he finally got home, she probably asked him if he's sure he wants the job for another five years.
It appears some parochial inhabitants of Westminster would have preferred Britain's Prime Minister, when asked whether he would stand for a third term in office when he has yet to complete his first, to obfuscate or fib. Better for a PM to pretend his passion for power knows no end date.
went into it feeling quite cynical about the media's unwavering fascination with big names of all kinds, so was relieved at the end of most sessions when I heard some wise words amongst the enjoyable, if sometimes surprising, anecdotes...
The uncanny parallels that merge the two countries of Nigeria and Great Britain are truly mind-boggling. The historical coming together of both entities about three centuries ago has somehow resulted in a weird morphing of the most unlikely national psyches.
When I saw David Cameron heckled by pensioners at the Age UK conference, my heart swelled. Watching him say that his government had given people 'dignity and security in old age' was the biggest load of shit I've seen in some time, and my cat had diarrhoea last week.
Dear Boris, Yesterday on your Facebook page, you posted a lengthy diatribe against 'Lefties', which captured my interest.
Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the Exchequer.
His secret is the whole 'down the pub' persona. Farage's 'I like a pint and a fag' brand is better than anything else on offer - and certainly more fun. Nothing celebrates 'I'll do what I like' than smoking a cigarette. It's a faux libertarianism that works well for Ukip and invites parallels with the Tea Party in the US. Ordinary voters won't spot that, of course. What they'll recognise and value is an authentic personal brand.
With just a few weeks left until Britain votes, plenty of column inches have already been dedicated to the interests of small and medium sized enterprises (SMEs) and what they want to hear from the main party leaders. Less attention has so far been paid to what each party will actually offer Britain's enterprises.
I went to my local Labour Party ward meeting last Thursday night. I live in Gospel Oak, Camden, in the parliamentary constituency of Holborn and St Pancras. Our candidate is Keir Starmer who has taken the reins from long standing MP Frank Dobson...
Instead of telling that story, Miliband wants to pretend to be someone else. Someone 'more' normal. Yet he doesn't have the wherewithal to fake it. Crucially - and he hasn't realised this yet - he doesn't have the need to, either. His real persona is a more trustworthy vote-winner than his fake one.
A plea therefore, to the UK political parties: give us something to believe in, give us hope, and give us positive politics. As a young person eligible to vote, and decidedly unsure of his political loyalties, I want a clear understanding of party policies, not how many bleeding kitchens Ed Miliband has in his house.
Little wonder then, that just before a general election, it has been politically expedient to shine the 'cover up spotlight' on a battered, bruised and demoralised police service.