For almost ten years now, skinny jeans have had a sartorial strangle hold on our wardrobes. Despite the fashion press declaring the style 'dead' on a regular basis, we continue to favour the skinny over all other styles. But given the fickle nature of fashion, why has this particular jean stood the test of time? What's the secret to its staying power?
I feel the need, the need for SXC. Or more specifically, the Denham x Space Exploration Corporation (SXC) collaboration which sees Denham the Dutch jeanmaker fuse classic Top Gun style with astronautical garment technology to make up the Training Kit collection which will be used by SXC's Future Astronauts on the first commercial space flights.
I loathe jeans shopping. Hatehatehate it. If they fit on the waist they don't fit round my thighs, if they fit round the waist and the thighs, chances are they look like mega flares from the knee down and being a short-arsed 5'2" I have to turn everything up anyway so I have no business with unnecessary material.
I adore America. I also love a bit of theme dressing. As a kid I spent a lot of Independence Days in the States and, even though with the exception of having a few American relatives, I don't really have any reason to celebrate 4th July, for me it's just a great excuse to dress up, eat some Reese's Peanut Butter Cups and drink even more Diet Coke and Starbucks than usual.
had the good fortune to speak briefly with Ilse Van Alsenoy - Women's Merchandising & Design Director, Anit Van Eynde - Senior Director for Marketing and Marie-Helene Azar, Senior Manager of Media Relations about Levi's' heritage, it's vintage collection and Levi's and women! Here is what they had to say:
After a big Christmas spend-up I'm window shopping this weekend, making plans for when payday comes. The jungle jean trend for animal print denim has my name written all over it with Current/Elliott a major player - they had me at 'pink leopard print', but the red snakeskin print skinnies are almost as tempting.