The election itself will inevitably focus on issues that matter most to voters - from jobs and housing to wages and welfare. But it is less well recognised that the election in 2015 will be determined primarily in our urban areas, and that the fortunes of each of the major political parties depend upon how they perform in, and help support, UK cities.
Despite the gloomy economic circumstances, England has a lot to celebrate; it is a beautiful and tolerant multicultural society that has contributed a great deal to the world socially, politically and culturally. Yet the 'English question' has only been prodded and poked by the political classes rather than substantially addressed.
In short, does he choose the chance of victory but risk his party, or privately concede the result in order to guarantee the unity of his base. It is a difficult judgement call that only he can make - but too many more half-measures and he may end up with the worst of both options, and the comforts of neither.
Over the next few years the tectonic plates of UK devolution will move and England's 1000 year existence will be challenged. Scotland's seismic decision to have a referendum on independence will bring a Tsunami of debate as to why the UK was created and it will become essential for England to unite and speak with one voice.