Digital Advertising

Weather Based Ads - Real-Time Marketing's Damp Squib

Andy Nobbs | Posted 24.05.2017 | UK Tech
Andy Nobbs

Whether it's the weather, a tube strike, or the premiere of a TV show, brands have to connect with real-time relevance, because it's what we expect as consumers today. But, brands must also be tactful to avoid becoming a gimmick. The key is to realise the power of affinities to understand the consumer and deliver a relevant consumer experience.

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Dominic Trigg | Posted 30.06.2015 | UK Politics
Dominic Trigg

With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.

Brands Need to Wake Up and Demand Verification

Donald Hamilton | Posted 02.12.2014 | UK
Donald Hamilton

It's no secret that there is a growing issue with fraudulent traffic online. In fact, millions of digital advertising pounds are wasted each year. Nonetheless, digital advertising continues to grow. According to a new report from eMarketer, digital advertising will swell by 16.7 per cent globally this year, marking the first time digital will make up more than one-quarter of media spend.

Ideas on Networking in the Digital Age

Digital Advertising Women's Network | Posted 02.06.2014 | UK Tech
Digital Advertising Women's Network

London's Digital Advertising Women's Network (DAWN) hosted its first quarterly event of 2014, 'The Work Network' on Tuesday, February 25th.

Online Advertising: Where Ignorance Really Isn't Bliss

Duncan Trigg | Posted 02.04.2014 | UK Tech
Duncan Trigg

Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?

London Rises as Center of the Digital Video Advertising Revolution: Beet.TV Summit Set for 4.24

Andy Plesser | Posted 22.06.2013 | UK
Andy Plesser

The much anticipated convergence of television and digital video ad buying agencies is becoming the norm in the U.K. where media agencies have consoli...

Replicate or Re-Design? How Do You Take a Magazine Online?

Colin Bennett | Posted 11.11.2012 | UK Tech
Colin Bennett

A year ago when we were researching the UK magazine market in an effort to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.

What has Been the Impact of Digital on the Art of Storytelling?

Krane Jeffery | Posted 08.01.2012 | UK Tech
Krane Jeffery

The digital age has contributed to shorter attention spans, more consumer control, freedom and choice, as well as an industry reliant on data and technology. How has this impacted the art of storytelling? And does it matter?