Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?
A year ago when we were researching the UK magazine market in an effort to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.
The digital age has contributed to shorter attention spans, more consumer control, freedom and choice, as well as an industry reliant on data and technology. How has this impacted the art of storytelling? And does it matter?