With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.
It's no secret that there is a growing issue with fraudulent traffic online. In fact, millions of digital advertising pounds are wasted each year. Nonetheless, digital advertising continues to grow. According to a new report from eMarketer, digital advertising will swell by 16.7 per cent globally this year, marking the first time digital will make up more than one-quarter of media spend.