Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.
The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.
In the augmented reality world, annotation is everything. Looking at life through your smartphone could allow you to add a layer of information to your surroundings - information that would allow you to find directions, restaurant reviews, cinema listings or anything else that's of value to your everyday existence.