The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.
With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.
There is an understanding across many young people that not every problem will be able to be solved in one go, therefore all they ask for in return is politicians who are pragmatic and honest, who answer a question that is given to them and are not intent on spinning said question to suit their agenda.
We didn't get to see the full contents of the business plans - it wouldn't make great viewing to be fair - but we were offered a sneak peak of some of them, including poor Soloman's, complete with two pages of brand logo concepts and not a lot else, to which he got totally annihilated by veteran Apprentice interviewer, Claude Littner.
The fields of technology, digital marketing and web design are still male-heavy. Advertising, too. It is estimated that women control 80 per cent of the purchasing power, yet only 3 per cent of Creative Directors are women, meaning that consciously or not, agencies continue to market almost exclusively to men.
When I'm speaking to my friends who are also women in the sport industry, we often find ourselves reflecting that we work in a sector that's predominantly male. It's not a new realisation. And it's not surprising. Sometimes it's a rant, sometimes it's a complaint, and other times it's just an observation of a meeting we had where we were the only woman in the room, or at an event where very few women were present.