Digital Marketing

We Need More Digital Angels

Suzi Dixon | Posted 29.08.2014 | UK Tech
Suzi Dixon

The fields of technology, digital marketing and web design are still male-heavy. Advertising, too. It is estimated that women control 80 per cent of the purchasing power, yet only 3 per cent of Creative Directors are women, meaning that consciously or not, agencies continue to market almost exclusively to men.

11 Things You Need to Know About Native Advertising

Sharon Jaffe | Posted 24.08.2014 | UK Tech
Sharon Jaffe

As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...

What Does the Digital Future Hold for Brands?

James Root | Posted 11.08.2014 | UK Tech
James Root

So whilst many businesses will need to clean up their act, the key question is; what does the future hold for content? How can brands ensure they avoid penalisation, whilst delivering engaging content that's of value to users?

The Digital World - When It Comes to Sport, Women Are Leading the Way

Alexandra Chalat | Posted 08.08.2014 | UK Sport
Alexandra Chalat

When I'm speaking to my friends who are also women in the sport industry, we often find ourselves reflecting that we work in a sector that's predominantly male. It's not a new realisation. And it's not surprising. Sometimes it's a rant, sometimes it's a complaint, and other times it's just an observation of a meeting we had where we were the only woman in the room, or at an event where very few women were present.

In a Digital World Are the 4 P's of Marketing Still Relevant?

Tony Fish | Posted 08.06.2014 | UK Tech
Tony Fish

I am neither brave nor stupid enough to suggest that this replace the traditional and time tested marketing mix thinking, but the old framework doesn't embrace for digital as the fundamental and does not allow in its teaching digital first.

The Route Into Consumer's Heads and Hearts

Peter Veash | Posted 12.03.2014 | UK Tech
Peter Veash

This week, the International Consumer Electronics Show (CES) has certainly shown that if a tech product isn't linked up to a consumer's lifestyle, it's just not fully embracing 'technology'. It's fair to say that everyone wants a piece of the tech pie.

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

Apprenticeships Offer Big Business Opportunities to Small Businesses

Paul Tansey | Posted 23.01.2014 | UK Universities & Education
Paul Tansey

Part of me doesn't want to shout about the unique business edge Apprenticeships give us, because I don't want to give away all our 'secrets' to our competitors. But the other part of me wants to encourage more businesses to tap into the potential that apprentices bring to any workforce...

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?

Why We Rebranded Our Business and Ditched SEO

Jonathan Guy | Posted 06.11.2013 | UK Tech
Jonathan Guy

This week we have evolved from Aqueous SEO to Aqueous Digital and all our branding including our website, social media sites and even the stationery has switched to the Aqueous Digital brand.

Is It Time to Start Thinking In Terms of 'The Outernet'?

Grant Leboff | Posted 25.08.2013 | UK Tech
Grant Leboff

The 'Outernet' is a concept, a way of thinking. Increasingly, the best companies will be asking themselves, 'how can they merge the digital with the physical in order to create a richer and more engaging experience for their customers?'

Digital Marketers: If Your Agency Admires Mark Zuckerberg's 'Hacker Way' You May Have a Problem

Shaun Varga | Posted 01.07.2013 | UK Tech
Shaun Varga

Mark Zuckerberg's note to Facebook shareholders explains how the hacker way has given his business a particular mentality. The argument, as I understand it, is that just getting stuff done is the key to progress - rather than procrastinating. It's about continuous, relentless progress. Roger so far. But then there's this...

Baidu Comes to Britain - New Online Marketing Opportunities in China for UK & Ireland

Sri Sharma | Posted 21.05.2013 | UK Tech
Sri Sharma

Baidu lands in the UK at this week's Internet Retailing Expo 2013. London-based specialist search agency Net Media Planet, are launching a brand new...

Stop Thinking 'Social Media', Start Thinking 'Social Business'

Grant Leboff | Posted 06.05.2013 | UK Tech
Grant Leboff

The population has been empowered. Our thoughts and ideas are no longer restricted to telling a few friends and colleagues. Many of us have a voice and want to use it. Moreover, there is now a whole generation entering the workforce who have grown up always having a voice.

Digital Marketing Developments: How Will Brands Stay Relevant for you in 2013?

Jon Buss | Posted 02.04.2013 | UK Tech
Jon Buss

The way we now choose to engage with brands and in turn how we expect brands to engage with us has evolved. 2013 will be a year of continued innovation in the digital marketing space, as brands seek to better understand us as consumers and communicate with us in new and more effective ways.

Distributing Content - Where Do Your Customers Learn?

Grant Leboff | Posted 31.03.2013 | UK
Grant Leboff

Every business has now become a publishing company, whether they like it or not. Today, every company is responsible for providing content for the media channels which they own. Whether they commission material from partners, suppliers and industry experts or create their own, every business requires good content.

What Story Will Your Business Tell in 2013?

Grant Leboff | Posted 04.03.2013 | UK
Grant Leboff

In a digital world, with an abundance of choice and where personalisation of delivery is possible, people look to purchase from companies that they feel reflect the values and beliefs they possess.

Taking Flack for the Hack

Steve Loynes | Posted 02.02.2013 | UK
Steve Loynes

Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director of communications for the PRCA.

Why Your Digital Agency Might Have a Better World View Than Your Ad Agency

Shaun Varga | Posted 24.12.2012 | UK Tech
Shaun Varga

Digital agencies seem to me to be showing the way forward, often driven by an understanding of how mobile is disrupting old attitudes and patterns of behaviour.

How Might the Rise (or Fall) of Google TV Impact Us?

Ben Wood | Posted 24.10.2012 | UK Tech
Ben Wood

It's been a long wait for UK users, but they can now also enjoy the benefits of Google TV which have thus far been exclusive to the States. This leads us to ask what will be the implications to the way UK users digest onscreen TV content and what does the future hold for Search in general?

Why an Integrated Digital Marketing and PR Strategy is Important

Rachel Hawkes | Posted 24.07.2012 | UK
Rachel Hawkes

Although strategy is probably the most ridiculed business marketing terms at the moment courtesy of The Apprentice, to not see merit in creating and implementing it effectively could be at the determent of a business.

Why You Can No Longer Ignore Mobile When Marketing

Grant Leboff | Posted 23.07.2012 | UK Tech
Grant Leboff

Too many businesses are ignoring mobile. While up until now many companies have 'got away with it', this situation is becoming increasingly untenable. Over a third of the UK adult population now use smart phones, with a similar percentage in the US, and the market is growing existentially.

Google Webmaster Warnings: Understanding and Managing Risk

Ben Wood | Posted 11.06.2012 | UK Tech
Ben Wood

Since its inception, the key to the algorithm which powers the world's most powerful search engine has always been links. The number, quality and type of links that point to a website impact where it ranks for certain search terms and ever since the inception of the search engine itself, it has been an attribute which has been manipulated by search experts the world over.

Why Harrods Is Winning London's Luxury Department Store Social Media Race

Nik Thakkar | Posted 16.04.2012 | UK Style
Nik Thakkar

Harrods is already ahead of its competitors "socially" from a raw numbers perspective, over the last two years, it has amassed in excess of 165,000 Facebook fans, and over 85,000 Twitter followers - more than any of its competitors, even with regional stores combined. This digital community growth is a result of sheer investment and strategic interaction from the brand.

Push For Prisoners To Work 40-Hour Week Gains Momentum

Huffington Post UK | Peter Guest | Posted 28.11.2011 | UK

A call by justice secretary Kenneth Clarke to get prisoners to work 40 hour weeks has received the backing of one of the country's largest security co...