Digital Marketing

Why Brands Need to Address the Attention Revolution

Owen Sagness | Posted 08.06.2015 | UK
Owen Sagness

Understanding how attention spans can shift in response to a range of demographic and lifestyle factors is one of many things that marketers must consider and brands should address this to deliver ad experiences in the right context, at the right time and on the right device.

Building Influence in a Fragmented World - How Can Brands Forge Meaningful Relationships With Consumers?

David Pemsel | Posted 15.05.2015 | UK
David Pemsel

The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Dominic Trigg | Posted 30.06.2015 | UK Politics
Dominic Trigg

With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.

Attracting Young Voters - Addressing The Gap

Danny Weitzkorn | Posted 30.05.2015 | UK Universities & Education
Danny Weitzkorn

There is an understanding across many young people that not every problem will be able to be solved in one go, therefore all they ask for in return is politicians who are pragmatic and honest, who answer a question that is given to them and are not intent on spinning said question to suit their agenda.

What is 'Dark Social' and How Can It Be Measured?

Chris Harris | Posted 23.05.2015 | UK Tech
Chris Harris

I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 28.04.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part I)

Will Bancroft | Posted 25.04.2015 | UK Tech
Will Bancroft

Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.

Is SEO Something Start Ups Really Need?

Erica Sosna | Posted 17.04.2015 | UK Tech
Erica Sosna

Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.

Which Music App is King of Dark Social?

Will Bancroft | Posted 11.04.2015 | UK Tech
Will Bancroft

Outside of Instagram, I probably have the most love for music streaming apps. I'm a self-certified Spotify superfan. So how are mega-apps, like Spotify and its competitors doing when it comes to enabling users to share music and content via dark social?

Gatekeepers of Dark Social Report Rapidly Growing Power of WhatsApp

Will Bancroft | Posted 06.04.2015 | UK Tech
Will Bancroft

All in all, it seems there's yet more evidence in the social media ecosystem that WhatsApp sharing is growing rapidly.

What Can We Learn from the News Sites Pioneering Dark Social?

Will Bancroft | Posted 31.03.2015 | UK Tech
Will Bancroft

Last year some incredible data from BuzzFeed and USA Today's viral sports site, For The Win, showing the rise of WhatsApp and decline of Twitter, for mobile sharing, sparked even more interest in dark social.

In The Market For A Breast Pump?

Mark Young | Posted 25.03.2015 | UK
Mark Young

Despite the highs and inevitable lows of being a business developer for the last 20 years, I've not only managed to create a great team since 2000 but we've also changed the way our clients think about how to open doors from cold.

The Viral Obsession

Danny Weitzkorn | Posted 17.03.2015 | UK Tech
Danny Weitzkorn

It's not a case of us not liking them. You only need to look at your newsfeed to come across a piece of content doing the rounds online. It's just that we don't want brands to specifically try and create virals.

Strictly Speaking, Conversion Rate Optimisation Has the X Factor

James Root | Posted 22.02.2015 | UK Tech
James Root

As we head towards the end of another year, the nights draw in, the cold frost nips and millions recently relaxed in front of their TV's to watch the climax of two British TV phenomenons; Strictly Come Dancing and the X Factor.

The Apprentice's Eureka Moment as Lord Sugar Ponders Digital Marketing

James Root | Posted 17.02.2015 | UK
James Root

We didn't get to see the full contents of the business plans - it wouldn't make great viewing to be fair - but we were offered a sneak peak of some of them, including poor Soloman's, complete with two pages of brand logo concepts and not a lot else, to which he got totally annihilated by veteran Apprentice interviewer, Claude Littner.

We Need More Digital Angels

Suzi Dixon | Posted 28.10.2014 | UK Tech
Suzi Dixon

The fields of technology, digital marketing and web design are still male-heavy. Advertising, too. It is estimated that women control 80 per cent of the purchasing power, yet only 3 per cent of Creative Directors are women, meaning that consciously or not, agencies continue to market almost exclusively to men.

11 Things You Need to Know About Native Advertising

Sharon Jaffe | Posted 24.08.2014 | UK Tech
Sharon Jaffe

As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...

What Does the Digital Future Hold for Brands?

James Root | Posted 11.08.2014 | UK Tech
James Root

So whilst many businesses will need to clean up their act, the key question is; what does the future hold for content? How can brands ensure they avoid penalisation, whilst delivering engaging content that's of value to users?

The Digital World - When It Comes to Sport, Women Are Leading the Way

Alexandra Chalat | Posted 08.08.2014 | UK Sport
Alexandra Chalat

When I'm speaking to my friends who are also women in the sport industry, we often find ourselves reflecting that we work in a sector that's predominantly male. It's not a new realisation. And it's not surprising. Sometimes it's a rant, sometimes it's a complaint, and other times it's just an observation of a meeting we had where we were the only woman in the room, or at an event where very few women were present.

In a Digital World Are the 4 P's of Marketing Still Relevant?

Tony Fish | Posted 08.06.2014 | UK Tech
Tony Fish

I am neither brave nor stupid enough to suggest that this replace the traditional and time tested marketing mix thinking, but the old framework doesn't embrace for digital as the fundamental and does not allow in its teaching digital first.

The Route Into Consumer's Heads and Hearts

Peter Veash | Posted 12.03.2014 | UK Tech
Peter Veash

This week, the International Consumer Electronics Show (CES) has certainly shown that if a tech product isn't linked up to a consumer's lifestyle, it's just not fully embracing 'technology'. It's fair to say that everyone wants a piece of the tech pie.

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

Apprenticeships Offer Big Business Opportunities to Small Businesses

Paul Tansey | Posted 23.01.2014 | UK Universities & Education
Paul Tansey

Part of me doesn't want to shout about the unique business edge Apprenticeships give us, because I don't want to give away all our 'secrets' to our competitors. But the other part of me wants to encourage more businesses to tap into the potential that apprentices bring to any workforce...

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?

Why We Rebranded Our Business and Ditched SEO

Jonathan Guy | Posted 06.11.2013 | UK Tech
Jonathan Guy

This week we have evolved from Aqueous SEO to Aqueous Digital and all our branding including our website, social media sites and even the stationery has switched to the Aqueous Digital brand.