Digital Marketing

Destination Digital

Dave Hartshorne | Posted 17.02.2017 | UK Tech
Dave Hartshorne

This is what is happening with the UK in terms of the digital economy. We know that the future is digital. We know that a company without a website doesn't get found. It effectively becomes a shop without a window front.

Please Don't Make Your Sales Guy A Marketer

Lizzie Benton | Posted 02.02.2017 | UK
Lizzie Benton

So here's the situation, and I'm sure it's a common tale you've all heard before. A small business decides to save some money by making the sales gu...

2017 Is The Year To Be Making A Step Change - Small Businesses Need To Do It Digital

Michelle Ovens | Posted 25.01.2017 | UK
Michelle Ovens

It is 2017. With the unrelenting bombardment of tweets, both in the news and on our phones, one would think that the world is at peak digital and we have no further roads left to travel. Well it turns out that this isn't the case.

The Digital Skills Gap Can Be Fixed

Michael O'Flynn | Posted 01.01.2017 | UK Tech
Michael O'Flynn

One such possible solution is one of the world's leading sales and marketing training providers, Professional Academy, who in partnership with the Digital Marketing Institute have launched a new digital skill based qualification to plug the gap between traditional and digital marketing skills.

Digital Content Marketing Trends To Look Out For In 2017

Jessica Gow | Posted 19.12.2016 | UK Tech
Jessica Gow

With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...

Bournemouth: Sleepy Retirement Resort Or Buzzing Business Hub?

Katherine Baldwin | Posted 02.11.2016 | UK Lifestyle
Katherine Baldwin

I get a real kick when I drive through Bournemouth on my way to work and see paddleboarders or surfers splashing about in the sea. This is the true value of this place - you can swim in the morning or the evening after a day's work (if like me, you're happy to brave the cold) or walk on the sand to get inspired. It's priceless.

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

Four Reasons Exercising Can Make You a Better Entrepreneur

Hanni Melnicenko | Posted 08.07.2016 | UK Lifestyle
Hanni Melnicenko

We're all aware of the huge importance of exercising for our lives. However, how many of us actually know that daily exercise can make you a better entrepreneur? Several studies conducted along the years prove that our mental intuition and creativity is stimulated by a performing physical exercises and by having a healthy fitness regimen.

Has the Internet Hardwired You With Bad Habits?

Daisy May Sitch | Posted 15.05.2016 | UK Tech
Daisy May Sitch

I literally look down all the time. We have become a look down generation, void of eye contact and passing conversation. I can't walk to or from the station/office/shop/pub without checking my notifications which then spark an urgency to respond and engage. I'm dismissive of, and frustrated by strangers. I'm grumpy and permanently tired.

Time to Get More Small Businesses Digitally Active

Michelle Ovens | Posted 21.03.2016 | UK
Michelle Ovens

For over 20 years now, the halcyon future of a remote working life style facilitated by digital technology has been waved just in front of our noses -...

How I Found Freedom, Quit My Job and Moved to Spain

Hanni Melnicenko | Posted 07.03.2016 | UK Lifestyle
Hanni Melnicenko

In 2013, my husband and I took a holiday in Southern Spain. It was a very belated 'cash-in' of a week in a timeshare that my sister had gifted us for our wedding.

How to Organize Your Guilt-Free Digital Detox Holidays

Anastasia Dedyukhina | Posted 17.12.2016 | UK Lifestyle
Anastasia Dedyukhina

Christmas break is a great legitimate time to allow your brain to have some rest from the excessive stimulation that online brings to our lives and process all information you've been feeding your brain with over the past months.

Why Brands Need to Address the Attention Revolution

Owen Sagness | Posted 03.06.2016 | UK
Owen Sagness

Understanding how attention spans can shift in response to a range of demographic and lifestyle factors is one of many things that marketers must consider and brands should address this to deliver ad experiences in the right context, at the right time and on the right device.

Building Influence in a Fragmented World - How Can Brands Forge Meaningful Relationships With Consumers?

David Pemsel | Posted 12.05.2016 | UK
David Pemsel

The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Dominic Trigg | Posted 30.06.2015 | UK Politics
Dominic Trigg

With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.

Attracting Young Voters - Addressing The Gap

Danny Weitzkorn | Posted 30.05.2015 | UK Universities & Education
Danny Weitzkorn

There is an understanding across many young people that not every problem will be able to be solved in one go, therefore all they ask for in return is politicians who are pragmatic and honest, who answer a question that is given to them and are not intent on spinning said question to suit their agenda.

What is 'Dark Social' and How Can It Be Measured?

Chris Harris | Posted 21.08.2015 | UK Tech
Chris Harris

I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 28.04.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part I)

Will Bancroft | Posted 25.04.2015 | UK Tech
Will Bancroft

Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.

Is SEO Something Start Ups Really Need?

Erica Sosna | Posted 17.04.2015 | UK Tech
Erica Sosna

Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.

Which Music App is King of Dark Social?

Will Bancroft | Posted 11.04.2015 | UK Tech
Will Bancroft

Outside of Instagram, I probably have the most love for music streaming apps. I'm a self-certified Spotify superfan. So how are mega-apps, like Spotify and its competitors doing when it comes to enabling users to share music and content via dark social?

Gatekeepers of Dark Social Report Rapidly Growing Power of WhatsApp

Will Bancroft | Posted 06.04.2015 | UK Tech
Will Bancroft

All in all, it seems there's yet more evidence in the social media ecosystem that WhatsApp sharing is growing rapidly.

What Can We Learn from the News Sites Pioneering Dark Social?

Will Bancroft | Posted 31.03.2015 | UK Tech
Will Bancroft

Last year some incredible data from BuzzFeed and USA Today's viral sports site, For The Win, showing the rise of WhatsApp and decline of Twitter, for mobile sharing, sparked even more interest in dark social.

In The Market For A Breast Pump?

Mark Young | Posted 25.03.2015 | UK
Mark Young

Despite the highs and inevitable lows of being a business developer for the last 20 years, I've not only managed to create a great team since 2000 but we've also changed the way our clients think about how to open doors from cold.