It is fair to say that Facebook has revolutionised social interactions for most people. Whilst, once, friends would call each other on their parents' landline during the evening to catch up, now they are constantly connected in a network where information, news and events enrich and improve the lives of all members.
The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.
We would do well to remember that it isn't social media that's made us unsocial. We simply over-indulged, lured away from living in the moment as we hungrily traversed the web. The platforms themselves enable us to make connections... by nature their vast reach makes them ideal for proliferating dialogue, highlighting injustices and uniting people through common causes.
Google will provide an answer to pretty much anything, but I'm afraid there are some things that Google just can't help us with. Google can't tell you what you should be doing with your life, or reassure you that you made the right decision yesterday. So, in our fragile, digitally reliant states, we worry. And more and more of us are worrying more of the time.
With the growth in the number of people with access to the internet and the use of smartphones and tablets incorporated into daily life, we have the possibility of expanding our digital communications campaigns, seeking out contact in a more direct manner with various audiences interested in getting to know Brazil, our culture, our gastronomy and our people.
Apple, Samsung, Motorola and the other wearable manufacturers have been squaring up, tweaking their products and getting ready for a multi-year assault on the consumer market... I'm excited to start my project at Harvard in February, where I'm researching and writing a report on how the relationship between smartwatches and content companies is going to develop.
Only in the past couple of years have the rise of digital networks really facilitated the internationalisation of press... Not only are consumers reading online newspapers in growing numbers, but interestingly, their primary online newspaper is increasingly likely to be based in a country other than their own.
Connectedness, as the merging and integration of technology, people, global communities, is 'the real world' today... what young generation hasn't had their own paradigm shift to content with over the years - the sexual revolution, post-war modernism, woman's rights, gay rights, the structure of the workplace, informality, the changing structure of the family unit...