We would do well to remember that it isn't social media that's made us unsocial. We simply over-indulged, lured away from living in the moment as we hungrily traversed the web. The platforms themselves enable us to make connections... by nature their vast reach makes them ideal for proliferating dialogue, highlighting injustices and uniting people through common causes.
Google will provide an answer to pretty much anything, but I'm afraid there are some things that Google just can't help us with. Google can't tell you what you should be doing with your life, or reassure you that you made the right decision yesterday. So, in our fragile, digitally reliant states, we worry. And more and more of us are worrying more of the time.
With the growth in the number of people with access to the internet and the use of smartphones and tablets incorporated into daily life, we have the possibility of expanding our digital communications campaigns, seeking out contact in a more direct manner with various audiences interested in getting to know Brazil, our culture, our gastronomy and our people.
Apple, Samsung, Motorola and the other wearable manufacturers have been squaring up, tweaking their products and getting ready for a multi-year assault on the consumer market... I'm excited to start my project at Harvard in February, where I'm researching and writing a report on how the relationship between smartwatches and content companies is going to develop.
Only in the past couple of years have the rise of digital networks really facilitated the internationalisation of press... Not only are consumers reading online newspapers in growing numbers, but interestingly, their primary online newspaper is increasingly likely to be based in a country other than their own.
Connectedness, as the merging and integration of technology, people, global communities, is 'the real world' today... what young generation hasn't had their own paradigm shift to content with over the years - the sexual revolution, post-war modernism, woman's rights, gay rights, the structure of the workplace, informality, the changing structure of the family unit...
Relative to its tiny size, its social media reach has rapidly become enormous. The BNP Facebook page currently has over 152,000 likes, in comparison the Liberal Democrats' page has just over 97,000. Even the Conservatives, the most popular party on Facebook, have only 223,000 likes. What's more, the BNP's Facebook presence is growing far more rapidly than that of other political parties.
Three weeks on - and thanks to a predictably complicated insurance policy - I find myself still without a mobile phone. The period of mourning has passed, as has the twitchiness of empty hand syndrome, leaving me on the other side of a techy black hole so pleasant, I'm considering quitting this mobile phone malarkey forever. Or at least for a little bit longer.
When I'm speaking to my friends who are also women in the sport industry, we often find ourselves reflecting that we work in a sector that's predominantly male. It's not a new realisation. And it's not surprising. Sometimes it's a rant, sometimes it's a complaint, and other times it's just an observation of a meeting we had where we were the only woman in the room, or at an event where very few women were present.