Digital Media

How Safe Is Your Child Online?

Estelle Lloyd | Posted 06.03.2017 | UK Parents
Estelle Lloyd

So I ask you, how is riding a bike any different from using the internet? We need to nurture our children, explain right from wrong, make them aware of the dangers lurking around every corner and to always think

Was Swerving My Career Into The Digital World A Risk?

Simone Partner | Posted 03.03.2017 | UK
Simone Partner

Risk. What is even a risk? In the current world we live in it is no surprise that the word 'risk' is associated with something negative. With the popu...

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

A New Year's Digital Strategy For Book Publishers: Love The Ones You're With

Roger Warner | Posted 11.01.2017 | UK Tech
Roger Warner

As we start the new year it strikes me that most publishers are stuck on a treadmill, running as fast as they can towards an ill-defined digital nirvana that is consistently beyond their reach, whilst at the same time scrambling to make good on their six or seven figure author advances for new titles

Digital Content Marketing Trends To Look Out For In 2017

Jessica Gow | Posted 19.12.2016 | UK Tech
Jessica Gow

With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...

How The Next Generation Is Shaping Digital In Its Own Image

Alex Comyn | Posted 16.12.2016 | UK Tech
Alex Comyn

Today's 'digital natives' are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology. Five years ago we set out on a unique study, following a group of 10-15 year olds on an up close and personal journey through their digital lives.

It's Trump, But It's Not Trump

Conor McNicholas | Posted 27.11.2016 | UK Politics
Conor McNicholas

It's not about Trump. I mean, it clearly is a bit about Trump because he's just been elected President of the United States of America, but actually there are far bigger forces at play here than even him. The mistake would be to allow ourselves to be distracted by the shouty orange thing rather than looking to what's created the shouty orange thing.

Making Digital Comedy Amongst A Whole Load Of Cat Videos

Noah James | Posted 25.11.2016 | UK Comedy
Noah James

Short, shareable and preferably cute kitty cats... that's what resonates with the social media generation. And who doesn't want that cute, furry escap...

Television Isn't Dead, It's In Rude Health

Mark Lund | Posted 14.11.2016 | UK Tech
Mark Lund

TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.

The New Age Of Digital News

Mohadesa Najumi | Posted 26.10.2016 | UK Tech
Mohadesa Najumi

There is no doubt that we live in a digitally connected society. Almost any information we need can be found at the touch of a button, and communication can be facilitated between individuals instantly regardless of where they are in the world.

Livestreaming Funerals Isn't Weird - It's A Vital Service For The Bereaved

Jessica Hanson | Posted 19.10.2016 | UK Tech
Jessica Hanson

Of course, every leap of progress should be accompanied by a little caution, but sometimes it feels as though we're far too willing to miss out on incredible improvements to our lives because we do not want to leave our comfort zone.

Why Am I Using Digital Media To Engage And Empower The Youth Within The British Bangladeshi Community?

Ibrahim Rahman | Posted 17.10.2016 | UK Tech
Ibrahim Rahman

A British Bangladeshi online TV network offered me the opportunity to present a chat show web series called Youth Corner. The aims of the series were to highlight the achievements of young and emerging talent in various fields, providing a platform for guests to share their experiences and inspiring stories

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 03.10.2016 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

The Three C's: Content, Convergence a

Candide Kirk | Posted 26.08.2016 | UK Tech
Candide Kirk

Though not without their own growing pains, the digital evolution has been kinder to films, TV, music and, naturally, video games. It is the book industry today that is looking to evolve its very offline habits and compete effectively for consumers' attention. 

You Only See What You Want to See - The Dark Side of Social Media

Claire Woodcock | Posted 20.07.2016 | UK Tech
Claire Woodcock

In the run up to the referendum how could I have missed the voices of those worst hit by austerity, crying out for attention? I was within my own echo chamber. Presumably so were other voters and even political parties. Political leaders were not only detached from their constituents but also unable to access the private echo chambers of individuals' news feeds to gauge true sentiment.

When the Skill of Questioning Is Listening: Interviewing Refugees in Europe

Katy Williams | Posted 19.07.2016 | UK
Katy Williams

Having recently undertaken the perilous journey from Damascus to Berlin, researcher and filmmaker Reem Karssli - now seeking asylum in Germany - had a strong connection with the people she interviewed for BBC Media Action's research into the communication needs of refugees in Europe.

Art History Revisonism Through Fashion: The Rise Of Visual Experimentation On Instagram

Lou Mensah | Posted 15.07.2016 | UK Style
Lou Mensah

Credit 'Queen of Christian' by Edwin Antonio PhotoVogue featuring Dior Shoes EAS © Original painting, Frederic Leighton, Flaming June,1895, Museo de ...

Is Our Love of Netflix and Spotify Really Reducing Piracy?

Liz Bales | Posted 08.07.2016 | UK Entertainment
Liz Bales

Digital streaming services like Netflix and Spotify are reducing piracy, according to an article in the Daily Telegraph earlier this week. It's a grea...

What Businesses Can Learn from the New Kids on the Block

Fran Brosan | Posted 01.07.2016 | UK
Fran Brosan

Yesterday morning I sat in a classroom with 30 kids - all 13-year-olds. They were uncannily silent. Along the corridor, in two other rooms, the situ...

CGI? They Just Do It With Computers, Don't They?

Alan Warburton | Posted 23.06.2016 | UK Tech
Alan Warburton

Actually, it's not that simple.

Seven Ways Tech Is Changing Journalism and News Consumption

Damian Radcliffe | Posted 20.06.2016 | UK Tech
Damian Radcliffe

According to research from the Reuters Institute for the Study of Journalism at the University of Oxford, social media is used each week by more than half (51%) of online news consumers to find, discuss and share, news content.

Why Trust in the Media Matters

Ed Williams | Posted 15.06.2016 | UK
Ed Williams

In Britain, it's a mixed story of trust in media. The Edelman Trust Barometer - an annual survey of how much we believe the major institutions which govern our lives will "do the right thing"- suggests a large number of us simply don't.

Data Driven Storytelling Is the New Normal

Melissa Thermidor | Posted 13.06.2016 | UK Tech
Melissa Thermidor

The internet was set ablaze the past few weeks, by Candace Payne - now dubbed the 'Chewbacca Mum', for sitting in her car and trying out the talking Chewbacca mask she had just bought. To this day, she is the biggest star on the internet. The emotional connection she built with the world wide web is just a small indicator of the power of storytelling.

Of Mice and Mood - How Brands Can Benefit From Mood Advertising

Richard Shotton | Posted 26.05.2016 | UK
Richard Shotton

Websites regularly gather insights by monitoring what customers click on. But now they can judge our emotions from how we move our mouse.