Digital Media

Advertising Week 2014 Proves That the Future Is Optimistic

James Connelly | Posted 10.04.2014 | UK Tech
James Connelly

This year's Advertising Week Europe (AWE) was a real whirlwind. For four days the European ad industry hurried enthusiastically between conference rooms at the iconic BAFTA building to beat the queues and grab front row seats to watch the likes of Sir Martin Sorrell, Idris Elba and Pete Cashmore.

How Early Should Our Kids Be Coding?

Juan Lobato | Posted 01.04.2014 | UK Tech
Juan Lobato

So far, 2014 seems to be the year that coding hits the mainstream news agenda. Earlier in March, we saw a huge push to get coding onto the curriculum and into the workplace, with Education Secretary Michael Gove announcing that this year was the 'Year of Code'.

Digital Memory Loss

Liza Bel | Posted 21.03.2014 | UK Tech
Liza Bel

I never realised how much digital memorabilia one acquires during a long-lasting relationship until the moment I had to face it all and decide what to do with it: long threads of texts and WhatsApp messages, Facebook exchanges, Twitter comments, long emails, not to mention endless photos and selfies on Instagram or in the Camera Roll...

Is the 'Need for Speed' Killing the Media... And Us?

Paul Blanchard | Posted 17.03.2014 | UK
Paul Blanchard

Breaking news used to be just that: hard news, a big story that had just happened. Today rolling 24/7 TV news shows need their yellow ticker to contain something all the time. They're no longer content to have no ticker when there's nothing to say. The ticker has become a roundup of all stories breaking or not. Where do they go from here? What happens when there is some real breaking news?

Cameron's Digital UK Needs A Dose Of Chutzpah

Grant Feller | Posted 17.03.2014 | UK Politics
Grant Feller

As a mischievous teenager I was berated by my grandmother for showing too much chutzpah. I believe she was using the original meaning of the popular Yiddish phrase - insolence. She'd be amused to think that it's now a word we use to shower praise on someone with the confidence and desire to get things done by strength of will and inventive interpretation of the rules.

Digital Activism Drives Democracy in the 21st Century

Hugh Salmon | Posted 17.03.2014 | UK Politics
Hugh Salmon

For several years now, I have advocated that more intelligent use of the media options available to us in the 21st century can influence social change and a better world.

WhatsApp Deal Shows Facebook Chasing Dominance, Not Relevance

Gavin Megaw | Posted 21.02.2014 | UK Tech
Gavin Megaw

The fact that a company with a mere 32 engineers in its workforce can be valued at $19bn - more than Twitter when it went public - is extraordinary. But it is a clear guide to the power that digital media tools hold.

To Avoid Special Surprises on Social Media, Curate, Don't Control

John Coventry | Posted 20.02.2014 | UK Tech
John Coventry

Cursory lessons all round this week on Social Media - as two quite different organisations trying to assert too much control of their message end up losing control of it entirely.

Investment Is Key to Unleashing the Power of Britain's Creative Industries

David Glick | Posted 12.04.2014 | UK
David Glick

If ever there was a sign of the changing nature of British enterprise, it was the recent publication of the CBI's new 'Creative Nation' report. Here was the UK's premier business organisation, traditionally associated with manufacturing industry, throwing its considerable weight behind the far less tangible businesses of computer games, rock bands, books and movies.

Online Advertising: Where Ignorance Really Isn't Bliss

Duncan Trigg | Posted 02.04.2014 | UK Tech
Duncan Trigg

Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?

Crunch Time for Criticism

Ben Mirza | Posted 16.03.2014 | UK Entertainment
Ben Mirza

In recent years, film critics have been the most pessimistic when it comes to the general public's change in attitudes towards traditional arts journalism.

2014 - The Year of the (New) Journalist

Grant Feller | Posted 07.03.2014 | UK
Grant Feller

Mums and dads of wannabe writers, encourage your darlings to sharpen their pens, read newspapers, blog, tweet and watch late-night showings of All The President's Men, The Front Page and Five-Star Final (hunt it down, it's brilliantly nasty). They may not end up changing the world but I'm fairly confident that journalism will soon be more lucrative than it is now. And it'll save them from investment banking.

Four Minute Warning - Two Major Shifts in Marketing Culture

Raconteur Media | Posted 08.02.2014 | UK
Raconteur Media

Last week, I attended The Drum's annual Four Minute Warning 'disruption day' on behalf of Raconteur. The focus was on all things future - and the ...

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

What Is the Future for Media Brands in a Digital Age?

John Oswald | Posted 01.02.2014 | UK Tech
John Oswald

Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.

Seriously, Let's Do Something About the 3%

Thea Hamrén | Posted 23.01.2014 | UK Lifestyle
Thea Hamrén

Growing up in the 90's in Sweden with three techie brothers and an engineer dad, digital and technology has always been a big part of my life. Combined with storytelling it's become my profession.

Big Ads and Big TV: A Marriage Made in Heaven

Gavin Devine | Posted 23.01.2014 | UK Entertainment
Gavin Devine

We have just seen the launch of this year's Christmas adverts for Marks and Spencer and John Lewis, as well as a slew of other department stores and supermarkets - Sainsbury's is launching its campaign tomorrow.

Fashion Forward: Style Innovation for a Digital Age

Vogue.fr | Posted 23.01.2014 | UK Lifestyle
Vogue.fr

Technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.

Children & ICT - The Global Village In Action

Damian Radcliffe | Posted 23.01.2014 | UK Tech
Damian Radcliffe

Digital subterfuge and parental disapproval are at times inevitable. In effect, many teens are using digital media just as they previously used music or fashion; as a means to help define their identity and facilitate their transition into adulthood.

YouTube and Piracy - Follow the Money

Adam Hamdy | Posted 23.01.2014 | UK Tech
Adam Hamdy

In days of yore, a good friend of mine sold pirated VHS movies at school. As a 15-year-old it didn't matter that the image was black & white and that the only thing I could really see was the Chinese subtitles; what mattered was that I got to watch a film a week before it was released at the theatres.

Will 2015 Be the Last 'Old Media' Election - Or the First 'New Media' One?

Jack Butler | Posted 22.12.2013 | UK Universities & Education
Jack Butler

Any political party that's serious about winning at the next election, especially when it comes to the votes of young people, has to ensure they've got a formidable digital strategy lined up. Watching the Twitter feeds of the main parties, especially during their recent conferences, has been fun, as they rehearse their virtual lines for the campaign. There's nothing these guys love more than a good hashtag - #freezethatbill, #britainontherise, #forhardworkingpeople...

The Native Age Live Blog

The Huffington Post UK | Stephen Hull | Posted 21.10.2013 | UK

You've heard the buzzword, now it's time to realise what the potential of native could mean for you and your business. Native advertising will bec...

Get Productive Despite Digital Distractions

Magdalena Bak-Maier | Posted 20.12.2013 | UK Lifestyle
Magdalena Bak-Maier

You may have come to understand that being online is crucial to your success but being aware of what's energising you and what's not will significantly help. Productivity is about being in the zone - excited by what you are doing.

If You Want My Vote, Tell Me A Story

Grant Feller | Posted 16.12.2013 | UK Politics
Grant Feller

Let's imagine for a moment there are two companies, bitter rivals, each with their own defined ethos and recognised team, and both with the same broad agendas - to sell their product, make money and steal customers away from the other. Let's call them Team Red and Team Blue...

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?