It seems we've finally arrived at the digital dream these days, with the ability to catch up with TV whenever we like on Netflix and some exciting next generation gaming consoles on the way full of new features.
'Ceeya Ceefax' ran the Sun's headline as this week's official switchover to digital TV spelt the end of the television-based information and news service. Checked weekly at its peak in the Nineties by around a third of the British population, the retro news pages updated its last flight details, that day's weather and then disappeared from our screens forever... Time for a little nostalgia? Barely. A straw poll round the office offered up the not-too-startling revelation that most of us presumed it had ended years ago. How on earth had it survived this long in the age of Google?
The switchover is actually quite monumental when you think about it. Analogue TV has been around since the age when you could only listen to radio via a can of baked beans and some string, has never screwed up or become unfashionable.
Mobile browsing while watching the TV? We're a nation of 'Dual Screeners' and advertisers are learning new tricks to keep us engaged.