But there's another economy which does reward work which is exploratory in and of itself. "R&D in the arts" seems to be quite a new thing, inspired by the digital model, but not motivated by financial revenue. I worry about the arts taking on the mantle, because R&D and innovation are terms with such an overwhelming direction built in to them
The digital economy will put an end to traditional 'command and control' leadership and make way for a more relaxed, democratic and collaborative style. In the meantime, those of us already in senior roles should start to prepare the ground and make it clear what sort of digital leadership qualities we value, encourage them in others and, not least, find them in ourselves.
The internet was set ablaze the past few weeks, by Candace Payne - now dubbed the 'Chewbacca Mum', for sitting in her car and trying out the talking Chewbacca mask she had just bought. To this day, she is the biggest star on the internet. The emotional connection she built with the world wide web is just a small indicator of the power of storytelling.
I enjoy emojis just as much as the next smartphone-obsessed millennial; while I'm delighted that I will soon be able to illustrate my english breakfast in full (bacon, sausages and eggs are just some of the new inclusions), I can't help but feel slightly concerned by the rate at which emojis seem to be monopolising the way we communicate.
This is a long-term strategy. The most obvious jobs might start to become redundant in only a few years - the taxi driver example being the most obvious - but the next generation will see a changing workplace for everyone (including lawyers!), especially with the advancement of artificial intelligence and increased interest and confidence in systems such as the blockchain.
To try to address some of these challenges, we designed the NHS Innovation Accelerator (NIA) last year. Like many ideas it was taken from another sector. Accelerators aim to support the growth and spread of technologies, in the past developing solutions such as AirBnB and Dropbox. Microsoft, IBM and MIT all have accelerators, and now we do too.
The jobs are there; businesses are desperate to attract more talent. But we're already suffering a severe skills shortage in the region, which has seen wages inflate, people take lucrative contracts rather than permanent work, and some businesses in the region being forced to outsource work, sometimes overseas.
The government needs to not rest on its laurels of the previous Digital strategy, but continue to strive to support the Digital industries in every way possible. The Digital Strategy will be an important document in setting these priorities. I urge all companies and public bodies to contribute their ideas to this plan to produce a more cohesive and meaningful strategy.
What's the first thing you do in the morning? Is it make a coffee, hug your spouse or check your smartphone? I'm guessing it's the latter. After all, the average person checks their phone 85 times a day, receives just over 100 emails and spends around three hours actively using the internet - so you'd probably need to get going with all of that from your first waking moment.
Limiting internet use will also negatively affect young people's social lives; we live in an era where social media makes up the fabric of social interaction. That which is optional for an older generation is as natural and as necessary as a telephone for today's youth, and offers opportunities for creativity and expression that it is simply wrong to curtail.
Digital disruption is not just some fashionable buzz-phrase that will soon be yesterday's news. It's a seismic upheaval that's only just begun, and it has massive implications. Innovative digital technologies are not only disrupting business operations in ways that have not previously been seen, they are fundamentally changing the way we do business.