Direct Marketing

Cannes 2014: Transforming Data - From a Buzzword Into Brilliant Ideas

Victoria Fox | Posted 22.07.2014 | UK Tech
Victoria Fox

Earlier this year, Senta Slingerland, Director of Brand Strategy for Cannes Lions came to talk to M&C Saatchi Group. It was a great insight into what was winning at Cannes 2013 - and why. Again and again, the same themes cropped up; Purpose. Story-telling. And data.

The Prism Kerfuffle Won't Halt the 'Pringle Effect' Data Has on Marketing

Matthew Heath | Posted 22.09.2013 | UK
Matthew Heath

The reality is that we have become too used to sharing, too used to the value we get from exchanging our data with others, to go back to a world in which the closest a brand could get to an individual customer preference was by extrapolating it from a qualitative research finding.

Why Your Digital Agency Might Have a Better World View Than Your Ad Agency

Shaun Varga | Posted 24.12.2012 | UK Tech
Shaun Varga

Digital agencies seem to me to be showing the way forward, often driven by an understanding of how mobile is disrupting old attitudes and patterns of behaviour.

Direct Mail - the New Social Media?

Geoffrey Wadhurst | Posted 04.09.2012 | UK Lifestyle
Geoffrey Wadhurst

Followers of this blog (previously in the Guardian Work section - read the archive here) will know that I've recently joined an exciting new business breakfast group that combines face-to-face networking with instruction in how best to use social media to grow your business. Yes HashtagConnect is taking the St. Albans start-up community by storm and, naturally, I popped along to the Red Lion Inn for its second breakfast meeting last week.

Retailers Gather Data To Create Personalised Messaging

Raconteur Media | Posted 28.05.2012 | UK Tech
Raconteur Media

Gathering data for tailored one-to-one messaging and smart marketing is rebooting retail on and offline, writes James Silver.