I looked up the word 'feckless' in the dictionary this morning because, according to those helpful people at Netmums, us dads are too often unfairly labelled as such. Think peanut-brained Homer Simpson, any hopeless lead character in a soap opera and, my favourite, the wonderfully bemused and put-upon dad in Outnumbered.
Although her realm is the 1960s, Betty would, in fact, have been perfect for the Twitter generation - half the time she'd be posting cutesy Instagram pictures of cakes she'd baked or boasting about her home decor, and the rest throwing out shock-jock curveball rants about politicians, immigrants and Honey Boo Boo.
SPOILERS - DO NOT read ahead unless you have watched Episode 12 of Mad Men Season 5! The last two episodes of Mad Men before the finale have seen two main characters of the great Sterling Cooper Draper Pryce office (which almost became Sterling Cooper Draper Pryce Harris nee Holloway Cosgrove in the penultimate episode) bow out.
This week's Mad Men preyed upon themes similar to those we've seen before in the series, but what it did so deftly was work upon them until they were something new entirely. Whether it was Don's vivid, shocking dreams or the image of both Aunt Geraldine and Sally passed out from downing some Seconal, there was something quite hallucinogenic about "Mystery Date".