Donna Ida

Top 10 Sale Picks for AW13

Donna Ida Thornton | Posted 22.02.2014 | UK Lifestyle
Donna Ida Thornton

It's here! Yes, my favourite time of year second only to the new season coming in - SALE. This Christmas has seen confirmation of what we could all see happening bit by bit - the very sensible practice adopted by our retail cousins in the USA of going into sale before Christmas.

10 Must Have Jeans

Donna Ida Thornton | Posted 12.03.2014 | UK Lifestyle
Donna Ida Thornton

For the perfect denim wardrobe you really do need some great basics, a couple of luxe fashion pieces that will stand the test of time, and one or two things that will give a nod to the season so everyone knows you're a cool fashion girl and you love being up to the minute.

How to Do Smokey Eyes Halloween Style

Donna Ida Thornton | Posted 23.01.2014 | UK Lifestyle
Donna Ida Thornton

I love Halloween - it signals cosy evenings, crisp frosty mornings and a party atmosphere. Halloween also signals the downhill slide to Christmas...and I'm all about the cheer. I'm not one to make myself hideous with dangling eyeballs, arms out of sockets or worse - mummified - so I tend to go down the dark sexy route. Call me old fashioned.

10 Beauty Shortcuts for a Busy Girl

Donna Ida Thornton | Posted 26.11.2013 | UK Lifestyle
Donna Ida Thornton

Being short on time but big on presentation, I have to squeeze in as many beauty quick fixes as possible to keep me looking well put together and groomed, but within about 10 minutes a day.

Retail Speak - How to Talk Fashion

Donna Ida Thornton | Posted 12.03.2014 | UK Lifestyle
Donna Ida Thornton

When I first started in fashion retail I carried Denis Thatcher with me everywhere I went. His famous line was in my head: "better to keep your mouth shut and be thought a fool than open it and remove all doubt". So when I first started going to buying appointments they went something like this...

So Farrar, So Good!

Kate Lawson | Posted 11.08.2012 | UK Style
Kate Lawson

Simeon Farrar is my kind of designer. Trained in fine art, he stumbled into fashion after exploring the lifespan of his screen prints by adding them on to T-shirts and showcasing them at London Fashion Week's exhibition.