Flappy Bird didn't break the App Store. EA's Dungeon Keeper isn't an anti-game. And the people who play(ed) them aren't doing so against their will, or in contravention of natural justice, or in a sort of mindless stupor.
Need for Speed Rivals is being developed by EA's newest studio Ghost Games, who bring new thinking and innovation to the Need for Speed franchise in partnership with the expert racing team at Criterion Games.
Piracy represents a truly unenviable quandary for the film and games industries, but their continual failure to grasp even the basic essence of the issue, or their customers, represents a far greater and more worrying trend.