By posting pictures of emaciated people to raise awareness, it is just reinforcing that stereotype so that the general public still have the idea that to be unwell the sufferer must be very thin and it makes sufferers feel that unless they look like that photo then they are not unwell enough to seek help.
It's easy to point the finger at GPs for not picking up on the signs but are they really to blame? Currently, doctors have no training on eating disorders as part of their seven-year degree. They have approximately 10 minutes - if that - with each patient and hardly sufficient to investigate a patient presenting the symptoms.
In 2012, I decided that due to a number of significant events going on in my life it was time to try and continue treatment again. Despite my initial referral taking place in December 2012, I didn't see anyone till October 2013. When I did, I was told by the NHS mental health trust that I wasn't ill enough to meet their very strict criteria.
The media, society and relaxed licensing laws all have a part to play in the rise in eating disorders or alcohol-related diseases, but I believe the problem goes much deeper than that. From my experience, recovery from addiction lies at our core - with those deep, painful feelings that drive us to drink, drugs or food - and not on the surface.