Facebook is just one of many platforms and with Google+, Pinterest, Instagram and others all getting significant mentions, the audience was left in no doubt that while important, Facebook is only a piece in a much larger, and more comprehensive puzzle.
If you have a Facebook account, you've probably Liked at least a few brands and businesses. All of these companies continually jostle for valuable space in your news feed. And as the number of posts from businesses grows, the amount of 'noise' builds.
For those that work in social media and keep a close eye on brand activity in social media, and in particular Facebook, there has long been a challenge to understand, interpret and report accurately on the figures and results.