I love the concept of 'Pay It Forward'. The idea that you can pass on an opportunity and a good deed to someone deserving or help someone in life fulfil a dream is a wonderful concept, embraced not only in the USA but over 100 countries around the world and I strongly believe that we should make it more prevalent in the UK. With life getting busier, more hectic and stressful for all of us it's easy to forget acts of kindness and helping others, even the smallest good deeds can make the biggest of differences.
Ashley Williams would go to a wedding every weekend, if she could. "If you dress happy, you feel happy!" she says, when I ask if fashion needs an injection of fun. And it does. Amongst the squeaky vinyl and vixen red and black of fashion's rebel girl, Williams, Fashion East's newest recruit is a breath of fresh air.