Now I love public relations professionals but one of the key skills needed in this field is learning how to use that all important bcc box. Journalists, bloggers and anyone else who receive press releases know that they're not special. We know that PR's aren't sat in their fancy offices individually sending us press releases with love. But we don't need to KNOW that the emails are going out en masse.
Spam is ubiquitous today and the people behind these messages will find any excuse to persuade you to part with your cash. Most of us are familiar with the 'family-in-distress' tactic used by scammers over recent years and believe we have the edge on them. But now there is a new plot, a new story-line with new characters.
'Success' comes down to organisations nurturing creativity and ideas in order to grow and flourish. The good news is that that UK economy appears to be on the mend. A substantial 29.87million of us are in work and most jobs are full time and permanent. However, there are question marks as to how productive we are whilst at work.
Personally I find it difficult to deal with the barrage of daily emails which ping with, sometimes, monotonous regularity. And the ability to archive is a skill which I desperately need to develop. Sometimes, I wonder how we got on before the invention of email when the main way to communicate was a telephone call, a letter or facsimile to outsiders.
There is a hidden menace lurking at the heart of many large organisations today. It can lie dormant for many years and senior managers may be blissfully unaware of its presence. Major enterprises have evolved complex email architectures that frequently connect to a web of applications stretching back decades.
We are not really connected to each other either, experiencing real human interaction and spontaneity. You can send me an email from the other side of the world and I might read it within minutes. I can follow and memorise your every tweet without us ever experiencing each other's smiles in real life. It may be communication, but of what quality is it?
Our dependency on email is impacting our working lives, even causing us to question whether we have lost the art of effective communication. Yet at the same time, we see a new generation of employees thriving through their mastery of the more modern world of social networks - where communication is everything.