Team GB is a great brand that has carefully built its relevance in our lives. And the vast majority of people believe - in what they stand for, the purpose they set out to achieve and now after an extraordinary two weeks the substance that has been assembled in their extraordinary medal tally the underpins their brand story.
There is a lot written about mental health in the workplace and a lot of ideas on how to protect and support employees fly around. And yet many organisations still do not act - are they confused by where to start, shackled by the stigma that still surrounds mental health, or have simply failed to understand the imperatives?
The meltdown in world economic markets of 2008/9 feels like a long time ago, but it is important not to forget lessons learned. Back then, in the aftermath, as people searched for answers to make sure it never happened again, there were two words often repeated - change culture. If good has come as a result of what happened, then the growing interest in understanding and managing corporate culture is it.
Sure, Millennials have it a lot harder when it comes to making their job count. We will probably have worked 100 jobs by the age of 60, all while still renting a house in the middle of nowhere and commuting to work for hours. But we will also be able to change our job titles to something outlandish and, most importantly, shape our company and its products rather than letting them shape us.
It's Mental Health Awareness Week so a good time to reflect on the crucial role businesses can play in supporting mental heath issues. There's not just a moral case but an unquestionable business case for doing so: each year one in four people experience a common mental health condition - such as stress, anxiety or depression - and the overall cost of mental health to the UK economy is estimated at £70 billion per year.
It sometimes feels that a week doesn't pass without a high profile example of business falling short of the standards expected by customers and wider society. In light of the tax controversy involving one of our biggest banks that continues to dominate headlines - this latest poll perhaps comes as no surprise.
The corruption of the world's biggest currency dealers was exposed recently, leading to US and UK regulators imposing £2.6bn of fines on six major banks. Although an extreme example, what we have here is a prime illustration of how bad behaviour in the workplace can have incredibly serious consequences for the organisations involved.
It goes without saying that businesses are concerned about getting the most from their workforce but, it's important that employees are working smart, not just working hard. There's a very important distinction to be made between the number of hours employees work and the productivity of the workforce.
It is indisputable that chronic diseases are increasing, with conditions such as heart attacks and strokes, cancers, diabetes and chronic respiratory disease accounting for over 63% of deaths in the world today. These can be avoided or better managed through healthier lifestyle choices, presenting a clear need for focus on prevention as well as treatment.