It's hard to refute that the epitome of a fit man is someone who has a chiseled mid range you could grate cheese on. Then there are men like me. We are bombarded with the latest craze in Men's magazines and on the Internet, about men having six pack abs. This for me is a stomach churning thought especially as I suffer with IBS.
I have to apologise for the slightly misleading post title - I'm not here to tell you diet or exercise tips to sculpt tight muscles and reveal rippling abs. I think we're all starting to learn by now that confidence shouldn't be about aesthetics, and the more we can move away from that unachievable ideal, the better.
My body is a balancing act, in a number of ways. I want to be independent, but I need to accept help when I can't be. I want to stay upright, but can allow myself to sit down when I'm at risk of hurting myself. I want to keep mobile, but can use Ruby the Chair for this sometimes. And I'll probably keep throwing myself on the floor randomly. You'd all get bored otherwise.
I believe to move forward and achieve full meaningful inclusion for everyone, we need to be honest about the failings of independent living, as well as its achievements. This may require a new generation of believers who can take a fresh approach to what is needed to get the job done for everyone to have a meaningful place in society.
Decades of experience and leadership is not enough today to engender trust in a brand. People are looking for honesty and transparency from brands. With information and opinion only a click away it is much easier for consumers to feel that the wool is being pulled over their eyes. McDonalds acknowledged this and success has come their way.