It's like a flash sale - red and yellow lights sporadically blink on your screen. You're bursting with anticipation as sweat oozes from the palms of your hands all whilst sitting awkwardly on the edge of your seat. Seeing the words "No tickets found" in bright orange is a sudden moment of despair.
Only a few days into the London 2012 Olympics and the one thing that frustrated fans and organisers dreaded was markedly visible for all to see. Allocated ticket spaces empty at venues across all sports.