Why should the government be spending so much time and money on such a 'trivial' issue given the other awful things that happen day in, day out, around the world? Quite simply... because it matters. It matters to all of us, whether we're in Africa, Asia or just sat at home watching EastEnders. Wildlife crime is a big problem, and it's big news right now.
I'm sitting here with my mouth hanging open in shock. Good shock. All because I've read the report from the Body Image Inquiry.