If this pint-sized porpoise does become extinct, it means that we will have discovered and exterminated the smallest of the cetaceans in less than a human lifetime. Its imperilled status has long been of concern and its main threat well established as incidental capture in fishing nets, sometimes called 'bycatch'.
Why should the government be spending so much time and money on such a 'trivial' issue given the other awful things that happen day in, day out, around the world? Quite simply... because it matters. It matters to all of us, whether we're in Africa, Asia or just sat at home watching EastEnders. Wildlife crime is a big problem, and it's big news right now.