A number of issues have been blamed for poor take-up of the Green Deal, from early IT glitches and inadequate marketing to overly-complex administration. But it is the relatively high interest rates on Green Deal loans - around 8 per cent - that have most commonly been cited for deterring consumers from signing on the dotted line.
After Ed Miliband's price freeze plan took the party conference season by storm, energy was rarely out of the headlines in the final months of 2013. The most recent twist came last week, with uSwitch showing that bill payers are £53 a year worse off today than in January 2013, despite high profile action from government aimed at countering price rises.
The government is desperate to promote what's clearly a wrong policy direction - which does provoke a question... why? There's an almost religious fervour opposed to renewable energy, particularly wind farms, in elements of our Parliament - what you might call the Ukip-tendency of the Tory Party, that Mr Cameron is determined to placate.
Currently a home is classified as being in fuel poverty if it has to spend 10% or more of its total income on maintaining a 'satisfactory' level of heat. The new definition, however, proposes a more abstract perspective: if a household has above average fuel costs that leave them with a 'residual income below the official poverty line' they will be put in the bracket.