Sixty-three per cent of Radio 1 listeners over the age of 30 claim to be parents, so there will be a lot of shared listening with teenagers - as any frazzled parent will testify to keeping their offspring happy in the car or kitchen by putting their station of choice on. That issue of shared consumption really messes with judging the success of your brand by average age, just look at the average age of a CBeebies viewer who is 27 years old. So, if you are looking for a better way of assessing whether Radio 1 is successful at attracting 15-29yr olds, maybe you should look at mode, the most common age of a listener, which is 17 years old.
Not much tends to exceed expectations, especially when you're talking about the most well-loved festival on the planet, Glastonbury. But come Monday, I walked away from Worthy Farm with my mind blown at just how peaceful and well organised this festival was... yet Glastonbury seemed to break all the rules that most festivals push so hard. So what is it that Glastonbury does so well?
Waiting Room has five 'orchestra alones' - each one, two and a half hours long. That might sound like a lot, but for well over 80 minutes of music, it doesn't actually equate to many run-throughs, let alone detailed examinations, of the nineteen movements that correspond to the different choreographic scenes.