My brand, Tom Cridland, is an international fashion label that specialises in making luxury clothing accessible to more people and fights fast fashion through sustainability. Our garments are built to last and we're leading a new trend towards protecting our natural resources by making truly durable clothing.
One fateful night sitting around with friends and a nice bottle of wine leads to one of those 'eureka' moments, that seeds a spiral of excitement and passion for your new business venture. Investment and capital flood in because, of course, your idea is brilliant and before you know it - you've turned over a million pounds.
The problem is that this cartoon image of ambition is not what true ambition is about at all. In reality, ambition is simply the desire to make the most of your potential to achieve something special, which would make a profound difference to your life and to those of others, whether that be through success, achievement or distinction.
As the psychologist and author of Entrepreneurial Couples put it, "When you work with your spouse, you're going to be challenged all the time by the way they think, including the way they think about you. That makes you introspective. It makes you work on yourself and the relationship. And that can't be bad."
Let's be fair, business ideas are easy to come by. There are very few people that haven't, at some point in their lives, said: "I should start a business doing that". Technology and the internet have only served to increase potential start-up opportunities for anyone with a computer and an internet connection. How many times have you thought of a great idea for an app?