Now for those of you that have seen the Social Network - based on Mark Zuckerberg's incredible journey developing Facebook - you may remember the reference made about Harvard students who notoriously like to 'create their own jobs', rather than follow the conventional transition from University to graduate positions.
Sadly, thousands of the young people we help at The Prince's Trust do not grow up surrounded by positive role models. Many have had difficult childhoods, or grown up in workless households, with no one to turn to for advice about how to apply for a job or do well in an interview. They may look up to successful people they see in the media, but without the right support, they feel that their own dreams are out of reach. At The Prince's Trust, however, we are determined to prove them wrong.
This is a sphere of thinking, which too many companies still completely ignore, when putting together their communications strategy. Maybe, this is because it is beyond the lexicon of traditional marketing. However, in a digital, web enabled world, it is probably the single biggest aspect to contemplate.
University in this country has become something that we take for granted. It shouldn't be a privilege just for the rich - that wasn't my point - but a privilege for the people who were going to give their degree 110% knowing that when they came out, they needed to earn good money in order to pay off the debts they've accumulated.
With youth unemployment just under a million, young people are turning their hand to gardening, graphic design, baking and beauty therapy to escape the dole queue and kick-start their careers. For many young people, the transformation from unemployed to entrepreneur is life changing; giving them back the skills, confidence and motivation that being out of work has taken away.
When a client sub-contracts a research project they have to make decisions about who they want to work with and who they think will get the job done. Imagine you could choose a university, or an agency with hundreds of staff, or a boutique firm with ten staff. These are my competitors. And then there's me, a sole trader.
To provide context, it's been an uphill struggle and I can't ever forget what I've overcome. After having a tough time at school, dropping out of University, finding out I'm in the bottom 2% of the world in reading due to my severe dyslexia, it was hard to believe I could achieve success. Especially doing it all on my own.
Like most businesses, the Middletons started Party Pieces from their Garage, today experts estimate its worth 30 Million Pounds. Because the company is a private partnership, Party Pieces has never had to make their books public. Many say that the business value has risen considerably since the engagement and subsequent Royal wedding.