So you've got an idea and you want to turn it into a business. Everyone you talk to thinks it's brilliant and you spend a lot of time talking about your future plans - developing the brand, the second, third, tenth product - supporting the cause you care about with your profits. Maybe you talk about becoming a billionaire and living on a Caribbean island?!
Every year, in the middle of August, we congratulate young people across the UK for their A-level results. That day's media is packed with stories of success and failure. There is the usual debate about whether the exams are getting easier or harder, coupled with mountains of footage of students opening envelopes and photos of despair and elation. The following day we all go back to normal. Until next year.
Many of us can hold on to the pain and shame that can be associated with failure which derails us from pushing on. Giving yourself a timeline to accept the situation and make peace with the way things turned out is the first step to adjusting to your new reality, coping with adversity is a skill which is acquired, not one we're born with.
I believe it's incumbent on those who want change in the European Union to offer up a positive alternative vision that would benefit the whole region rather than take a "me first" approach that many Euro-sceptics take. So here is a Europe I passionately believe in, a Europe that can genuinely advance the causes of peace, prosperity and democracy for the benefit of all...
Productivity. It's a word that strikes boredom into the heart of the majority of people. And I'll grant you, it's hard to get excited about a measure of input versus output value per worker, per hour. But it is a vital measure of how we're doing as a country. And since the economic crash, productivity in the UK, and many Western economies, has been absolutely dire and shows little sign of sustainable growth in the future.