Sexual problems like erectile dysfunction often top the list of conditions that people shy away from talking about. But this 'keep quiet, and carry on' tactic means that many are suffering in silence. Around one in every 10 men has a sex-related problem, such as erectile dysfunction (ED), but it's an issue some find very difficult to discuss with friends, partners or even a doctor.
Like so many issues surrounding the apparently tough but actually very fragile male ego, talking about the problem is the most effective but least attractive option. "Oh high Dave, do you fancy a pint? I suffered a crushing blow to my ego last night and my world is collapsing and I really need a shoulder to cry on". No. Doesn't happen.