As a UK service exporter, I feel somewhat aggrieved. Overlooked and invisible. Despite the strong and strengthening performance of service sector exports, we are often perceived as the poor relation to manufacturers. Indeed the government usually refers to the service sector as 'invisible exports', quite apt when considering where the focus of current investment is placed.
An industrial strategy that focuses on clusters would be a strategic departure from the approach of much of the last three decades, when growth has been promoted through mainly sector-neutral horizontal policies. But without a shift of this nature, there is little prospect of the export revival that the Chancellor was hoping for when he set his target, and little hope of a rebalancing of the economy.
If the government has set an ambitious trade target yet exports continue to fall - how can we reverse this trend? We need to radically change our approach to encouraging and supporting UK businesses on their journey to export. Only a concerted national campaign and sustained investment will get more UK firms to look beyond our shores for growth opportunities.