Read More: Facebook Marketing, Sheryl Sandberg, Edgerank, Facebook, UK Business, UK Tech, UK-Tech-2013, UK Tech News
If you have a Facebook account, you've probably Liked at least a few brands and businesses. All of these companies continually jostle for valuable space in your news feed. And as the number of posts from businesses grows, the amount of 'noise' builds.
In 2012, integrated marketing efforts will swallow standalone social media plans, and more companies will follow the approach that one major initiative should guide the objectives and editorial plans of each marketing channel.