The golden era of fashion blogging IS over. And only some of us will really know what that means. Back when blogging was in its earliest conception in 2002, the first waves of fashion bloggers (myself included) really only established a following or got invited to events from around 2007. It became more serious from then on, until its major decline.
Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.