Fashion Tech

Mira Duma's Fashion Tech Lab Puts Innovation And Sustainability Front And Centre

Brooke Roberts-Islam | Posted 12.06.2017 | UK Style
Brooke Roberts-Islam

While interviewing Mira I asked what inspired her new venture, which seeks to innovate in the fashion tech space (including wearables) and harness new and existing technologies to help make fashion more sustainable.

Click Your Heels To Start The Dishwasher - Smart Trainers Versus Traditional Cordwainers

Brooke Roberts-Islam | Posted 22.05.2017 | UK Style
Brooke Roberts-Islam

Starting her concept not from a designer standpoint, but from a question about whether there might be a consumer appetite for a hybrid textile apparel/shoe product, she placed a paid Facebook Ad (for £38.61, to be exact) aimed at her demographic (25-37 year old females in the UK and the US), reaching over 400,000 people, from which she had 55 surveys completed.

London Fashion Week Mens Gets Political - Designers Create Fashion Antidotes To Brexit And Trump

Brooke Roberts-Islam | Posted 19.01.2017 | UK Style
Brooke Roberts-Islam

It's brave for a designer to be so gobby, especially with the pressure of commercial sales targets and constant burden of turning a profit and keeping the wheels turning, but Shannon's line of thoughtful and clever sloganeering is somewhat proven, with his current and previous collections bearing a corruption of Sports Direct as "Lovers Direct" and "Haters Direct", currently in store at Selfridges

Fashion As A Tool For Expressing Identity And Sexuality - Art School Gets Personal At London Fashion Week Men

Brooke Roberts-Islam | Posted 11.01.2017 | UK Style
Brooke Roberts-Islam

Thoughts about how this fashion presentation may look in the future woke me up this morning - way too early - after writing this article last night. It occurs to me that there will be other relationships to consider if art imitates life.

Plexal Is Set To Be Europe's Beating Heart Of Health, Sport, Fashion And Tech Innovation

Brooke Roberts-Islam | Posted 14.11.2016 | UK Tech
Brooke Roberts-Islam

The purity of the vision for Plexal arises from the stunning blank canvas and expansive space occupying the 68000 square feet ground floor of Here East, nestled into a corner of the Queen Elizabeth Olympic park overlooking Hackney Wick and bordering the canal, with impressive terraces looking out across London city.

Superhuman - The Ravensbourne Postgraduate Degree Show

Brooke Roberts-Islam | Posted 24.10.2016 | UK Style
Brooke Roberts-Islam

Farid Bin Karim is the first student to graduate from the MSc Wearable Futures degree and has created a body of written work entitled "Couturier and the Art of Survival: a Technologist's Guide". This work is the result of Farid's ambitious attempt to explore the appetite within the 'closed-shop' of couture for current and future technologies.

Fashion Tech: Spotlight on Soko

Eleanor O'Neill | Posted 06.04.2017 | UK Style
Eleanor O'Neill

I first came across this concept of a fusion of industries at the Ethical Fashion Forum's annual summit in June 2015 and didn't come away with any truly meaningful understanding of it.

Global Fashion Battle Results in 'Kickstarter for Fashion': ModeForMe

Brooke Roberts-Islam | Posted 18.10.2016 | UK Style
Brooke Roberts-Islam

There is an immense amount of data to be gained by understanding the preferences of customers for certain styles, colours, quantities, so there is a huge potential for industry "intelligence" with this platform too.

Lookk-Out: Fashion Retail Is More Nuts and Bolts Than Pixels

Inma Martinez | Posted 20.04.2013 | UK Tech
Inma Martinez

Fashion is big business, it is part of the GDP of many nations, and it is a business of talent and perfection in the background. When this week London held its Fashion Week, the average collection run through is about 12-16 minutes. The rest of the seconds, minutes and hours towards and after that moment is a clockwork industry of talent and precision.