Apple has changed the way people interpret and interact with technology, in the same way that many fashion labels have done in the past - making a mundane object stylish and mainstream. Bearing this in mind, Apple hiring fashion people into its team is not much of a surprise - it's a natural evolution.
London is known worldwide for it's fashion names, from Alexander McQueen to Kate Moss to Isabella Blow, we have some of the top dogs in the business, but there are a few new members, bringing something a little bit different to the fashion scene and well they are doing nothing but expanding their empires fast.
The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties. With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.
Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.