Fashion Technology

Fashion Technology London 2014- Part Two

Chloe Watts | Posted 11.03.2014 | UK Tech
Chloe Watts

Consumers are all constantly bombarded with thousands of products and brands but sometimes less is more. rufflr allows users to separate the wheat from the chaff, helping them to find amazing products through amazing people.

Fashion Technology London 2014- Part One

Chloe Watts | Posted 22.02.2014 | UK Tech
Chloe Watts

London is known worldwide for it's fashion names, from Alexander McQueen to Kate Moss to Isabella Blow, we have some of the top dogs in the business, but there are a few new members, bringing something a little bit different to the fashion scene and well they are doing nothing but expanding their empires fast.

From Blogger to Brand Ambassador

Chloe Watts | Posted 04.02.2014 | UK Tech
Chloe Watts

The growth of e-commerce and the use of technology as a preferred medium for communication and transaction created the opportunity for the fashion industry to build a personal connection with consumers through the people that know them best.

The New IT Girl

Chloe Watts | Posted 27.01.2014 | UK Tech
Chloe Watts

The fashion industry is craving digital talent to better reach consumers, with computer programmers, application builders and coders in demand in the increasingly portable world. Seemingly unrelated, fashion and technology are interlinked in many ways.

Vlog for Your Life

Chloe Watts | Posted 25.01.2014 | UK Tech
Chloe Watts

The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties.  With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.

Tech Buzzword: Product Discovery

Chloe Watts | Posted 23.01.2014 | UK Tech
Chloe Watts

Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.

The Fashion Technologist Launches With #30daysofcoding experiment

Chloe Watts | Posted 23.01.2014 | UK Tech
Chloe Watts

To be a consumer of technology is one thing, to have the power to create the technology takes your game to a whole new level. Therefore the team behind chloédigital wanted to give insight into what life is like in this new and exciting industry of Fashion and Technology in London.

The Rise of the Millennial Women

Chloe Watts | Posted 28.12.2013 | UK Tech
Chloe Watts

So why are Millennial women a point of attraction for investment? Only because they're born in the capital of fashion: the dream shopping destination for all consumers with a soft spot for designer wear.

Don't be Afraid of the Dark

Chloe Watts | Posted 23.12.2013 | UK Tech
Chloe Watts

Looming before business organisations is an opportunity in disguise: dark data. With specialist skills, it can be captured in a readable, scalable format and increase productivity and customer loyalty, giving you a competitive advantage.

Tech Girls Love Fashion Too!

Chloe Watts | Posted 14.05.2013 | UK Tech
Chloe Watts

This article is all about showcasing their talents and work whilst celebrating the increase of women in fashion technology getting their geek on!

Decoded Fashion: A Start up Guide to the UK Tech Fashion Economy

Katerina Zherebtsova | Posted 06.01.2013 | UK Tech
Katerina Zherebtsova

To whoever doubted that fashion and tech is an explosive combination: our mobile devices are with us everywhere and 'Always On' and as Diana Vreeland said 'style is a way of life, without it we are nothing'. We are in for an enjoyable 3.0 adventure.

When Tech Meets Fabric

Huffington Post UK | Philippa Warr | Posted 10.05.2012 | UK Tech

From knits made from milk protein and glowing handbags made from fibre-optic weaving to clothes that self-clean in sunlight and deliver medication str...