I don't hate anything that's 'in', I just hate being pestered. It's boring and makes me grumpy. Everywhere I look there's hype. Hype on social media, hype at the Oscars, hype at work, hype at the gym, hype in my real world, hype in my virtual world. Hype, hype, hype. And then I had a double epiphany: hype has killed my cultural mojo!!!
2015 has seen the rise of clean eating and clean living. The bodies in the spotlight - the lithe, tanned specimens we really covet - don't spend their time partying. They drink water, do their squats and eat their veggies. They get their eight hours. They glow. That's the standard - and those that care, go a long way to try to meet it.