At SXSW 2008, Foursquare was the star attraction. With a rapidly growing user base suggesting it was the first to crack the solomo enigma, it was on track to be a social giant. However a lack of product innovation has resulted in a steady decrease in users, and with only $2m revenue generated last year has led to some disgruntled shareholders.
If you don't have a website, a blog, Facebook (personal and company page of course), Twitter account, a running LinkedIn profile, updated Gorkana listing, Polyvore, Pinterest, A Small World, an Android AND iPhone (one for function and one for peer recognition), oh and Foursquare - we simply become irrelevant if we aren't in the 'scene' of a young and highly competitive environment.
At a branch of Tesco Extra at the unpromisingly named Gallows Corner, in Romford, Essex, an unusual experiment has taken place. Customers owning smartphones installed with Android OS 2.2 or later were offered the chance to download a prototype app, which syncs their online shopping list, stored in their phones, with a map displaying the optimum route through the aisles to find their groceries.
Online social networks such as Facebook, Twitter and Google Plus often deploy friend recommending systems, so that new users can be discovered and new social connections can be created. Since these services have millions of users, recommending friends potentially involves searching a needle in a haystack